This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know:  The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021.  Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions.  AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]

The post Hacking Esports and Gaming with Brand Activations appeared first on Esports Group.

Tel Aviv, Israel, 4th January, 2022, Play-to-earn venture MonkeyBall has capped off a multi-month process by launching its $MBS token. The team will focus on the upcoming Monkey NFT Drops to celebrate that crucial milestone, bringing more attention to the project and what the team aims to achieve.  MonkeyBall is pleased to announce the launch

The NFC-NEKO collection will be available in Mystery Boxes and can be initially purchased on the Binance NFT Marketplace, the largest curated NFT marketplace in the world. The collection will also be subsequently launched on other secondary NFT marketplaces on January 7, 2022. To add to its allure, the NFC-NEKO will represent five high-profile global-internet-sensation […]

The post Taiko Launches Novel NFT Project on Binance NFT: Featuring Celebrity Cats appeared first on Asia Crypto Today.

Late last month, credit management solutions provider CRIF announced plans to team up with Swoop Funding, a business funding and savings platform. CRIF anticipates the partnership will help the U.K.’s community of 5.9 million SMEs access more funding and ultimately grow. Swoop will leverage CRIF’s Credit Passport business credit scoring technology that provides real time Read more...

The post CRIF Partners with Swoop Funding to Help Small Businesses Unlock Working Capital appeared first on Finovate.

Multistarter allows crypto investors to participate in IDOs and earn maximum interest on stables (USDT/USDC/BUSD). By offering up to 20% APY on stables, the Launchpad empowers users to harness top protocols and earn lucrative rewards.

The Venture capital is excited to welcome their new strategic partner and become part of the Multistarter journey. They will offer financial and marketing support to the promising project which helps users create their own tokens and NFT sales in seconds.

Multistarter recently knocked a significant milestone by reaching 3700+ community members. The project also garnered 19000+ whitelist applications on the upcoming presale and raised a 200 BNB private round from some of the heavyweights in the blockchain ecosystem.

The first Multistarter IDO is scheduled for 5th January 2022 with a launch market cap of $90,000 and a hard cap of 100 BNB. The decentralized Launchpad will first roll out on Binance Smart Chain (BSC), followed by launches on Polygon, Avalanche (AVAX), and Fantom.

Herd Ventures is looking forward to collaborating with their new strategic partner to foster a world thriving on the blockchain.

About Herd Ventures

Herd Ventures is a VC that helps bring capital to A-list blockchain companies building the Open Economy. The investment firm strives to automate and make the investment process seamless via its intuitive Contribution dApp that allows for One-Time Registration.

The company leverages a traditional long-term venture approach to provide funding and marketing support to new crypto projects with high growth potential. The Herd network spreads across multiple continents, including Asia, Africa, and Western Europe.

The VC boasts in-house developers, marketers, legal, and designers who add value to projects and provide sustainable returns to investors. The Herd is constantly onboarding the slickest and most creative blockchain projects working to usher in the decentralized revolution. 

Follow Herd Ventures on Twitter and Medium to get the latest updates on new developments.

About Multistarter

Multistarter is the best Launchpad for professional developers looking to seamlessly launch a token or NFT sale. The platform thoroughly vets all prospective tokens and NFTs for the Launchpad, guaranteeing that only safe projects make it to the public.

Holders of the $MSTART native token are guaranteed allocation for upcoming projects. The longer users lock their $MSTART in the staking contract, the higher the allocation they are granted.

Staking $MSTART offers holders a constant passive income earning stream. Crypto enthusiasts can also generate returns by farming and holding stables to earn a high APY on their assets.

To connect with the Multistarter community and keep up with the latest developments, check out the resources below:

| Website | Telegram  | Twitter |

Cardano, the sixth-largest cryptocurrency by market cap, had the highest amount of developer activity in 2021 out of any other digital asset, according to a new report. Based on data in a new report from crypto analytics company Santiment, Cardano led the markets last year with the amount of development activity, closely followed by Kusama […]

The post Cardano Leads Crypto Markets in Development Activity appeared first on Coin Bureau.

TheHarderTheyFall To Launch in Mid-January

In early January 2021, TheHarderTheyFall platform announced plans to launch in mid-January. THTF will introduce a community-focused gaming experience with a P2E mechanism. According to their social media pages, THTF will develop a Metaverse, combining P2E gaming, DeFi and NFTs.

The platform has offered a preview of the game description on their web page. The game, set in the wild west, involves gunfights, duels, and roulettes, basically a taste of 1894. The central concept will be winning duels to make funds in the game; generally, everything from the character's appearance to the settings and the wild west environment.

In their provision of services, TheHarderTheyFall has developed a token dubbed THTF. The token will carry use cases such as purchasing NFTs in the metaverse and exchanging the token in DEX and CEX.

While the token will start trading at below dollar price,  their major long-term plan is to ensure it hits the top 100 in Coinmarketcap rankings. The THTF team hopes to achieve that using well-planned marketing strategies.

THTF will use the Binance Smart Chain blockchain as its center of operations. According to the network, BSC can help offer efficiency to their investors. 

A Platform for The Community

While announcing their plans to launch soon through token presale, the THTF network also announced giveaways for its community. According to their release, THTF is giving away five PlayStation 5 consoles as a reward to the community during the festive season. While the giveaways are there to show interest to the community, it's also part of their marketing stunts to attract more investors in the future. 

On top of the giveaways, the platform announced its pledge for monthly charity programs. In their tokenomics, 1% of the funds in the marketing wallet will go into charity programs every month. One of the leading charity programs the network will be funding is to help cancer patients across the globe. 

The network will also run regular raffles and token airdrops to benefit the community. 

THTF Social Media 

• The network will conduct regular AMAs via its Telegram community. In the AMAs, the developers will respond to questions and educate investors on how events unfold within the THTF metaverse. Moreover, the AMA sessions will help the community grow faith in the project.

To get more information on THTF's development, follow their social networks such as Telegram, Twitter, and Facebook. 

With Bitcoin gaining more than 60% in value last year, many in the cryptocurrency space are hopeful about the future of the flagship digital asset in 2022. Speaking with CNBC, cryptocurrency lender Nexo founder, Antoni Trenchev, revealed that there are “two simple reasons” why he believes Bitcoin’s value will have more than doubled from its present levels by the […]

Read full post Cryptocurrency lender Nexo founder says bitcoin will reach $100,000 this year. on Chaintimes.com.

Melodity is taking the music industry one huge step further towards the decentralized creator economy and has started to build Web 3.0 monetization infrastructure to support music artists in completely new ways.

To do so, Melodity is building a premier ecosystem, the “DoEcosystem'', that consists of play-to-earn (P2E), listen-to-earn (L2E) and Metaverse based on a proprietary blockchain that will empower opportunities for music artists, professionals, fans and music lovers. Three of the integrated platforms are DoMeta, DoDuet and DoMart.

DoMeta is an almost completely music oriented metaverse, where users can enjoy their time playing, learning, creating and interacting with each other or participate in live events. It intends to draw the music and gaming community by combining DeFi, blockchain technology and NFTs — as well as a play-to-earn model (P2E) — into one unique package.

DoDuet platform, with a listen-to-earn model, will create an innovative experience like no other. It is in fact a user-friendly contest platform that gamifies Music and provides visibility and an easy-access prize pool for artists. It will reward participants in the contest just by listening to tracks and voting.

DoMart, the NFTs marketplace platform, will provide not only songs distribution, but also a full bunch of possibilities for selling, buying, licensing and managing composite music NFTs.  

The ecosystem will always be a place where creativity grows in endless ways. The main goal is to allow music artists to maximize their incomes and visibility by creating and offering them advanced instruments for managing their own art.

Melodity wants to become the benchmark of the music industry in this new era contrasting old dynamics by providing a new home for artists where they can earn up to 90% of the income from their creations. Simple yet strong business models are the company's differentiating characteristics. 

“With an ambitious purpose, Melodity is a protocol designed with the idea at heart to give freedom and new means to all music artists so that they can unlock the full potential of their music." — comments CEO Rolen Guzman.

Melodity token

Melodity token (ticker $MELD) is a DeFi token hosted on the Binance Smart Chain (BSC). It is the store of value for the environment that acts as a share token and is in the early stages of launch.

The Melodity project was born of the passion of founders in helping to relieve the challenging financial circumstances of independent music artists. As ex amateur musicians, the founders witnessed first-hand how some of their friends struggle to generate income or returns on their art.

For more information:
https://melodity.org
https://t.me/Melodity_Official_Community
https://twitter.com/meloditytoken

Contact: Marta Ceriani - [email protected]

Reading Time: 4 minutes Artur Pszczolkowski, CMO and VP of GamerHash Formed in 2017, GamerHash is a well-established project with just under 1 million users and a solid commercial base. In fact, given the commercial premise of the project, it is surprising there are not more copycat companies following their business model. However, it […]

What are crypto wallets? Simply put, wallets are a safe way to store your cryptocurrencies. They can be hardware (like a USB drive) or software (like an online bank account, or even a local file). (See our Beginner’s Guide to Crypto Wallets for more.) In this guide, you will find […]

The post Best Bitcoin and Cryptocurrency Wallets appeared first on Bitcoin Market Journal.

To the Esports Wales community, I am very happy to address you in this new year. It’s been a difficult year for many with events/plans cancelled and not being able to see family and friends. I hope that Esports Wales has been a safe haven for people to meet and socialize with others over the […]