NEW YORK / LONDON - FEBRUARY 22, 2022 - LTD.INC (https://www.ltd.inc/), a Web3 NFT marketplace for ultra-rare physical and digital collectibles, today announced its first fashion campaign, the “Mr. Wrangler” NFT collection in partnership with iconic denim brand, Wrangler® and Grammy award-winning recording artist Leon Bridges (Coming Home). In celebration of Wrangler's 75th anniversary, LTD.INC will be launching 75 digital-only NFTs, crafted around a rare denim suit made exclusively for Leon Bridges. A second drop will feature the first-of-its-kind physical replica + digital NFT of the suit, to be unveiled at a private New York Fashion Week event in September.

“We are honored to partner with Wrangler and Leon Bridges to launch the “Mr. Wrangler” NFT Collection for the brand's 75th Anniversary. The collection represents a first of its kind NFT class that crosses the physical, digital and virtual worlds,” said Daryl Kelly, CEO of LTD.INC. “Over the last year, we have been forging partnerships with well-established artists, brands and creators to help them step into space and craft thoughtful NFT collections that bridge the gap between the physical and virtual economies, allowing them to connect with their audiences in new and exciting ways.”

The “Mr. Wrangler” NFT is a first-of-its-kind drop that truly merges the physical, digital and virtual worlds and will be launched in two parts on the LTD.INC Web3 platform. Starting with the first drop that will go live on February 22nd, the “Icon” tier consists of 75 digitally animated NFTs of a signature dance move choreographed by Bridges. In addition to owning the art, each "Icon" NFT gives collectors access to digital communities, a virtual Metaverse wearable and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September 2022.

 

The "Legendary" tier, which will be unveiled at the private event in September, consists of a 1-of-1 exact replica of Wrangler's custom denim jacket and jeans outfit created for Leon Bridges which only he holds in his private collection. The winning bidder will receive the unique outfit in real life delivered in a retro-futuristic suitcase, with content exclusively created by Bridges embedded in the garment, in addition to being airdropped a ultra rare Decentraland Wearable of the physical denim suit. The accompanying 1-of-1 digital NFT, which represents ownership of the garment on the blockchain, along with the curated content created by Bridges, is retrieved using LTD.INC's proprietary NFC scanning app and technology.

“This journey began when Leon Bridges reached out for a custom heritage denim suit from Wrangler,” said Sean Gormley, Global Creative Concept Director at Wrangler. “Exciting innovation is happening at the intersection where the physical meets the digital and where craftmanship meets technology. Wrangler rides into a digital renaissance with an authentic expression about the past and the future.

“Fashion, technology and music influence us all, and I love the way Wrangler is interconnecting all three on this wild ride,” said Bridges. “Through Wrangler, I channel my Texas roots and the essence of who I am, so I'm honored to help the brand celebrate its history while continuing to write the future.”

LTD.INC is collaborating with Offsetra, an organization who supports businesses in achieving their net zero ambitions, to ensure the “Mr. Wrangler” collection is a completely carbon-negative project.

The LTD.INC platform features curated collections of art, fashion and other memorabilia from well-known blue-chip brands, artists and creators. Using the LTD.INC mobile app, collectors will be able to scan the product in order to prove authenticity, verify the edition number and access exclusive content, product information, experiences and perks only accessible to NFT owners. Through a series of notable drops, LTD.INC is introducing a new wave of collecting that allows collectors to “Invest In Culture™”, having verifiable ownership of highly sought-after digital collectibles linked to real-world products and experiences. 

For more information on the NFT launch and LTD.INC, visit https://www.ltd.inc/. 

About LTD.INC

LTD.INC is a highly curated platform that partners with iconic artists, creators and brands to launch ultra-rare physical + digital NFT collections and experiences via the Ethereum blockchain and NFT technology. Established in London in 2020, LTD.INC's drops are designed to exist in real life, on the blockchain and in the metaverse bridging the gap between the physical and virtual economies across the worlds of art, design, fashion, lifestyle, luxury, music and sport. LTD.INC's mobile app and scanning technology allows its collectors instant authentication and access to exclusive content and experiences and enables creators to manage and monetize distribution of their IP through the secondary market. For more information, please visit https://www.ltd.inc/. Invest In Culture.

About Wrangler: 

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for more than 70 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

About Leon Bridges: 

Raised in Fort Worth, Texas, soul singer, songwriter and record producer Leon Bridges played countless open mics before he was signed by Columbia Records. Three albums, several national tours and a Grammy later, he continues to cite his personal style, including his love for vintage denim and his custom Wrangler suit, as a way to connect with people around him.

All product and company names herein may be trademarks of their registered owners. 

# # #

Blockchain and digital assets rose to new heights in 2021; with a record $30 billion in investments, interest in this sector of FinTech has never been stronger.  But what’s happening with all that money? That was the subject of 1871’s recent Tech Talk: Digital Assets and Cryptocurrency: A Breakout Year, with experts weighing in on where developments in digital assets are headed over the next few years. And it’s a broad topic – from cryptocurrencies, to tokenized securities and CBDCs, digital assets incorporate a wide range of very different technologies set to different purposes, whether on the bleeding edge of

The post The Future of FinTech: Not a Zero Sum Game first appeared on FinTech Rising.

Ethereum blockchain co-founder and prominent leader in cryptocurrency Vitalik Buterin said that investors might be experiencing a “crypto winter,” but it’s not all bad news for them. He went on to say this could lead up into another digital asset universe as prices are currently low enough, which would give opportunities with significant gains potential…

The post Ethereum Founder Vitalik Buterin Welcomes Another Crypto Winter appeared first on Bitcoin News Miner.

PRESS RELEASE. Using the latest Developments on the Decentralized Finance Market Alium introduces the Hybrid Liquidity Model, allowing users to trade almost any crypto using the Liquidity available both on Alium and the rest of the DeFi market. Hybrid liquidity allows traders to use both Liquidities available on Alium and on most of the major […]

Avalanche blockchain launched its own official Ethereum bridge in 2021, but now a third-party cross-chain bridge claims to reduce transaction cost even further.

How Much Does It Cost To Develop A Resort Booking App? The corporate world is increasing the popularity and demand for resort and hotel booking mobile apps. Mobile apps for resort booking are witnessing incredible...

Umbria ($UMBR) is pleased to announce the full public launch of its highly anticipated Avalanche (AVAX) bridge ahead of schedule. 

Users of Umbria's Narni liquidity bridge - bridge.umbria.network - can now move their Ether (ETH) between the Ethereum Mainnet and the Avalanche network quickly, easily and cheaply; approximately 90% less than the official AVAX bridging solution. Comparison testing of the two bridges for sending 0.01 ETH from the Ethereum network to the Avalanche network (February 11^th, 2022) provided the following results: 

Narni Bridge – Cost: $2.43; transaction speed: 2 minutes and 42 seconds

AVAX official bridge - Cost $27.62; transaction speed: 10 minutes and 34 seconds 

View the comparison video demonstration here.   

The Narni bridge already provides the fastest and cheapest bridging from the Ethereum network to the Polygon network and Binance Smart Chain (and vice versa) and will shortly be adding Fantom. A further eight bridges for EVM-compatible chains are planned in 2022 as per the Umbria roadmap. In addition to transferring assets between these networks, users can provide liquidity to the bridge as a single asset to earn high APY with no impermanent loss. Whenever a participant bridges assets between two cryptocurrency networks using Narni, the liquidity providers receive a share of a 0.2% fee in the native crypto/token they supplied - bridge.umbria.network/pool. 

“Onboarding new crypto users to Avalanche can be difficult due to the technical challenges and knowledge required, the lengthy transaction times and the prohibitive costs. Our bridging protocol removes these barriers, which ultimately increases access to Avalanche projects from Ethereum,” said Barney Chambers, co-lead developer and founder of Umbria Network. “We're looking forward to introducing an even wider audience to the Umbria ecosystem and are excited to be moving ever closer to being the hub for the cheapest and fastest cross-chain transactions.” 

Join Umbria's AVAX Twitter Space on Thursday, 24^th February at 5pm UTC to find out more:  https://twitter.com/i/spaces/1OdJrBYZaDnJX

Umbria is looking to reach out to projects on AVAX that would benefit from cheap and fast bridging. Any parties interested in a partnership should fill out the Partnership Contact Request form: https://partner.umbria.network/

- Ends –

See the latest data on UMBR on CoinMarketCap and CoinGecko:

https://coinmarketcap.com/currencies/umbria-network/news/

https://www.coingecko.com/en/coins/umbria-network

About Umbria

https://umbria.network/

https://bridge.umbria.network/

Operating within the DeFi and NFT space, Umbria Network enables anyone to migrate cryptocurrency assets across chain cheaply and quickly and earn high APYs on those assets with no impermanent loss. 

Umbria's flagship Narni cross-chain bridge is solving current blockchain interoperability issues. Narni removes the difficulty and expense of moving assets between blockchains and is the fastest and cheapest cross-chain liquidity bridge between the Ethereum and Polygon networks. Narni eliminates the barriers to entry for engaging with DeFi applications and NFTs making them much more accessible to a wider audience.  

The Umbria ecosystem, built on Polygon, has three major protocols:

1. A Cross-chain Asset Bridge: enables the fast and cheap transfer of assets between otherwise incompatible blockchains and cryptocurrency networks.
2. A Staking Pool: users can earn interest on their crypto assets by providing liquidity to the Narni bridge 
3. A Decentralised Exchange (DEX): an automated liquidity protocol powered by a constant product formula, deployed using smart contracts and governed entirely on-chain. Provides fast and cheap token swapping

UK-publicly listed Online Blockchain plc (LSE: OBC) acts as Umbria's coordinator, administrator and advisor. This provides a level of transparency rare in the DeFi space.

For media enquiries, contact Francesca De Franco - [email protected] 

Theta Network has announced it is offering NFTs digital collectibles to commemorate the launch of Samsung’s new flagship device models, the Galaxy S22 and Tablet S8.