Episode number eleven of the eSports iQ podcast series discusses how marketers can win at esports storytelling. Including a breakdown of Gucci’s latest foray...

Many have pegged 2022 as the “year of the metaverse,” and rightfully so. While it is still a highly experimental platform, more companies are...

The Metaverse is an increasingly attractive consumer channel for companies across the world. With major marketers like Coca-Cola, McDonald’s, and P&G all executing activations...