Microsoft has made its move into the metaverse with nearly $70 billion acquisition of gaming titan Activision. Activision is the company behind massive hits like “World of Warcraft,” “Diablo,” “Overwatch,” and “Call of Duty” which are all included in the acquisition. Microsoft will acquire Activision for $95.00 a share in an all-cash transaction totaling $68.7 […]

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The big news of this week is Microsoft’s acquisition of Activision Blizzard. Microsoft announced today plans to acquire the gaming company Activision Blizzard for $68.7 billion. The recent acquisition will make Microsoft the world’s third-largest gaming company by revenue, following Tencent and Sony. The recent acquisition topples Microsoft’s Bethesda acquisition for over $7.5 billion last […]

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Microsoft's acquisition of Activision Blizzard is set to get approval in 2023. Making it the largest in the Games Industry's…

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Blizzard has outlined plans for what’s to come for WoW Arena, and Mythic+ Esports in 2022. It was a challenging…

The post WoW: Blizzard Outlines 2022 WoW Esports Schedule appeared first on Esports News Network | ESTNN.

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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