The 6th China International Import Expo (CIIE) recently unveiled a line-up of AI and metaverse-enabled devices, promising a significant leap in technological advancements and...

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities...

Snapchat maker Snap has teamed up with the Louvre museum in Paris on a five-part augmented reality (AR) experience called “Egypt Augmented.”Launching Wednesday, it...

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. Part of the Venice International Film Festival, we attended the...

"So much of the fun and so many of the benefits are lost when we game alone and online. And while saying 'our...

Air Race X and STYLE partner to deliver a “5-dimensional motorsport experience” to racing fans.Air Race X is a revolutionary new racing format that...

One of the most famous video games of all time returns as an immersive AR experience for smart devices.In celebration of the 45th anniversary...

We’re going to need a bigger smartphone…Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of...

Create your own unique plants and share them with artists across the world. Yesterday, Apple revealed Deep Field, an immersive augmented reality (AR) art...

In recent years, the advent of augmented reality (AR) technology has revolutionized various industries, including machinery manufacturing. Dealerships in this sector are now exploring...

The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.”IKEA is no stranger to immersive technology. The Swedish furniture...

Could this immersive AR experience revolutionize the culinary arts?Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American...