Slow page speeds can leave your customers running to your competitors. Here are tips to improve the speed to create a positive experience.

Slow page loads are not just a minor user inconvenience. In enterprise companies, slow page speeds translate to

• Higher bounce rates.
• Lower conversions

Loss of revenue as potential customers leave a page to get faster results. Moreover, page speed is a ranking factor. If your pages aren’t optimized to load quickly, you will not be able to render a great user experience and, as a result, not appear high enough in the rankings or not get found at all.

There may be several obstacles and challenges you may have to face to execute page speed optimization in enterprise organizations.

CHECK AND FIXES TO INCREASE THE LOADING SPEED OF ENTERPRISE WEBSITE

If you haven’t already monitored page speed, make sure that you do it at the earliest. If you watch and report load times being on the same page, you also need to do various other things.
When the page speed is not an exact match for highly desirable things, ensure that you can give the best possible experience to your clients.
There are so many ways to take care of slow page speeds. Let us enlist and describe a few steps that help you with site optimization.

1. Go for Browser Caching

A resource exchange between the client and server starts as a user visits your site. Several website assets (logos, styles, background, and images) are downloaded into the users’ hard drives and stay there for a particular period.
The process uses bandwidth and time. But, as the data gets cached, the information is readily available, leading to faster load times and a better user experience.
You can cache content that hardly changes for nearly a year or use eTags to satisfy conditional cache requests with content changes.

2. Clean Up the Code

SEO is a marketing channel-based that can give you a great benefit and help you in various ways. Certain things exhibit the relationship between SEO efforts and source code.
Search engines such as Google use several factors to determine the site ranking. Crawlability is an important factor based on the ease of accessing and crawling the site content.
Websites that get coded correctly will process faster. Errors in code will result in teh speed getting hit directly.
Typically, enterprises have an extensive history. And their basic website coding may be inefficient, outdated, or have several errors gathered in them over time. A thorough website audit can take a bit of time, but it helps you spot and fix the website issues for addressing them appropriately.
You may carry out an audit at any time to address the various page speed issues. Otherwise, you will find that these code problems will spoil your efforts to resolve the issue.

3. Enabling Server-side Compression

When a webpage is stuffed with content-textual, media, and visible and invisible assets for users, it may lead to slower connections. It leads to much longer load times.
In case of a fast web server or a speedy internet connection, you must plan for people who will access your website on the slower, 4G or 3G cell phone connection.
Algorithms like gzip will easily compress these assets, making them a lesser burden for servers and users.
Additionally, it will surely lower the upload time for CSS, Javascript, and HTML files, rendering a faster page speed to give customers a great experience.

4. Get a Content Delivery Network

Content delivery networks, also known as CDNs, manage how data gets including style sheets, images, video, script, etc.) get transferred from the server to the client.\
Geographically distributed servers use CDN and work together to make site content faster for lower load bandwidth consumption and loading times.
This transfer method offers an excellent benefit extending towards an organization whereby the site user lowers the information a server provides.
In a few cases, CDN offers an additional layer of security for data transfers. Though it does not increase page speed, it indeed benefits your brand’s reputation efforts.

5. Avoid Landing Page Redirects

Redirects are typically seen, but they may not be the right choice. Rather, they can be problematic for SEO. Experts from the best SEO Services India state that the server needs to offer additional data if a user gets redirected towards a landing page. There’s also a need to increase page load times.
This does not mean that you should not go for redirects – At times, redirects are a necessary evil. However, you should use them sparingly.
Use redirects for addressing faulty, incorrect, or problematic URLs.
Consider the following things before using a redirect.

• Use appropriate redirects. Using a wrong redirect can lead to problems. Redirects 302, 301, and 307 redirects all move from one URL to a preferred one, but they aren’t equal or mean the same thing.
• Avoid redirecting chains such as those involving redirecting to contact us to and the contact form. Redirect chains lead to unnecessary load times as users move from one URL to another.
• Responsive layouts help cut down excess mobile landing page redirects.

6. Use Lazy Loading

Lazy loading can be a real game-changer for pages having loads of content. You also need to take care of webpage content, like the images, which get loaded altogether.
Though it appears to be efficient, you need lazy loading of images to get a higher page speed while content gets loaded first. This won’t make users wait for more for the page to load.
The content below the fold does not get uploaded till the user scrolls down the page.
You might wonder if it affects the page load metrics. But, you need not worry as it doesn’t.
Your page load times are based on the largest content paint (LCP), which is content users can see before scrolling.
Even though the page may not load completely, you’ll get complete credit for the load speed as the above-the-fold content will be visible to users.

7. Improve Server Response Time

The server does a lot of heavy lifting, and there can be things to do to lower your load. It gives a great UX. It helps to improve page speed.
You can monitor a site for hurdles. For example, there may be a need for compressing images. Simple things can help the server handle the current tasks while rendering them a great user experience.
There are various crucial aspects you must address specifically. These aspects revolve around thinking that a website visit is similar to “booting up a computer.”
First, you should use a static page cache. On an e-commerce website, several pages such as the home page, the product pages, and more) are all the same for every user. It is better to use a static page cache on the server to prevent the server from going through a lot of computational work which serves the page.
And this should happen before other things. You also need to take care that the time for this step should be minimal such as less than 1/4 of a second.
Another aspect for various websites like those on WordPress, Joomla, Drupal, Magento using PHP must ensure that the web hosting provider’s server renders a “persistent opcode cache.”
PHP applications prefer human-readable code. A machine-usable code uses a lot of RAM; several servers, by default, prevent a machine-usable code from being around. A swift site will help you get past the checkout.

8. Optimize Site Media

Images and videos are essential assets. Some people enjoy chunks of text without getting any visual cues or support. But it can prove costly to have higher page load times.
Images that are not optimized well take longer to load and will lead to improvement of site speeds. Make sure that you aren’t using videos or images larger than necessary. Moreover, images should be formatted appropriately. Ultimately, you must compress visual assets to decrease the load time.
Using the third-party compression tool helps you change the file size without compromising the integrity of an image and the video. The correct data compression software will help you to do this.
It also slows load times and makes an essential difference in page speed. WebP is an excellent image format supported by several modern browsers allowing a significant image size reduction with no quality compromise. It is essential to closely monitor the load times for pages uploaded recently with images.

9. Improve CSS & HTML Structure

Having a clean code is extremely important. But, you need to understand more than just a basic CSS & HTML structure. A lot of spaces and characters can lower a page’s value by weighing it down. A better HTML and CSS structure can create a lighter page with a better load speed.

Does it mean that you must have someone go page by page with a manual code review? This is undoubtedly not the case. CSS Minify and DirtyMarkup help in process automation for revising the existing code and optimizing new code.

10. Themes & Plugins

Themes and plugins can genuinely bring the value of an integrated experience to both the front-end and backend users when rendered correctly.

However, excessive use of plugins and items can be problematic and weigh down a site. It will lead to a lowering of site speed. Therefore, ensure that you get rid of unnecessary themes and plugins to optimize the site.

In The End

These were some of the insights from experts at SEO Experts Company India. With the proper optimization tactics and implementation through a well-organized system, you can easily ensure that nothing holds your website back from getting a higher page ranking.

Source: Plato Data Intelligence: PlatoData.io