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Shift4 and Atlante Partner for EV Charging Payments in Southern Europe

Date:

Shift4 has unveiled a collaboration with Atlante, a division
of the NHOA Group dedicated to the development of rapid and ultra-fast electric
vehicle (EV) charging networks. The partnership aims to introduce a
card-present payment solution for Atlante’s EV charging stations across
Southern Europe, enhancing accessibility and convenience for consumers while
supporting green mobility initiatives.

The backdrop for this collaboration is the notable surge in
electric vehicle adoption across Europe, which saw approximately 7.8 million
EVs on European roads in 2022. Despite this growth, challenges persist in the
region’s EV infrastructure, notably in the realm of payment experiences at
existing public charging stations, which have often been criticized for their
complexity and inconvenience.

Sveta Bulshtein, Vice President of Business Development at Shift4, Source: LinkedIn

Francesco Lamberti, CTO of Atlante, Source: LinkedIn

Sveta Bulshtein, the Vice President of Business Development
at Shift4, commented: “Atlante represents the epitome of cutting-edge
sustainable green technology, and together, we’re poised to revolutionize the
way people interact with and pay for EV charging across Southern Europe,
ushering in a more sustainable and technologically advanced future.”

In alignment with their commitment to fostering the adoption
of eco-friendly transportation options, Atlante has joined forces with Shift4
to ensure a seamless payment experience at their EV charging stations. Through
this strategic partnership, Atlante customers will benefit from a simplified
payment process facilitated by Shift4’s card-present acquiring services.
Notably, consumers will have the flexibility to pay for their EV charging using
their preferred payment
cards without the necessity for proprietary apps or cards.

Expansion Plans Set for Streamlined EV Charging Payments

One of the advantages of this collaboration is the potential
removal of third-party fees associated with existing EV charging payment
methods, thereby providing consumers with greater price transparency and incentivizing the adoption of electric mobility solutions for a
sustainable future. The rollout of Atlante and Shift4’s card-present payments
solution for EV charging has already commenced in Italy and France, with plans
for expansion to Spain and Portugal slated for early 2024.

“Shift4’s expertise
and cutting-edge technology in the payments ecosystem will enable our customers
to charge with a frictionless and simplified transaction process, reinforcing
our mission to empower sustainable mobility and drive towards a cleaner future,” Francesco Lamberti, the CTO of Atlante, said.

Shift4 has unveiled a collaboration with Atlante, a division
of the NHOA Group dedicated to the development of rapid and ultra-fast electric
vehicle (EV) charging networks. The partnership aims to introduce a
card-present payment solution for Atlante’s EV charging stations across
Southern Europe, enhancing accessibility and convenience for consumers while
supporting green mobility initiatives.

The backdrop for this collaboration is the notable surge in
electric vehicle adoption across Europe, which saw approximately 7.8 million
EVs on European roads in 2022. Despite this growth, challenges persist in the
region’s EV infrastructure, notably in the realm of payment experiences at
existing public charging stations, which have often been criticized for their
complexity and inconvenience.

Sveta Bulshtein, Vice President of Business Development at Shift4, Source: LinkedIn

Francesco Lamberti, CTO of Atlante, Source: LinkedIn

Sveta Bulshtein, the Vice President of Business Development
at Shift4, commented: “Atlante represents the epitome of cutting-edge
sustainable green technology, and together, we’re poised to revolutionize the
way people interact with and pay for EV charging across Southern Europe,
ushering in a more sustainable and technologically advanced future.”

In alignment with their commitment to fostering the adoption
of eco-friendly transportation options, Atlante has joined forces with Shift4
to ensure a seamless payment experience at their EV charging stations. Through
this strategic partnership, Atlante customers will benefit from a simplified
payment process facilitated by Shift4’s card-present acquiring services.
Notably, consumers will have the flexibility to pay for their EV charging using
their preferred payment
cards without the necessity for proprietary apps or cards.

Expansion Plans Set for Streamlined EV Charging Payments

One of the advantages of this collaboration is the potential
removal of third-party fees associated with existing EV charging payment
methods, thereby providing consumers with greater price transparency and incentivizing the adoption of electric mobility solutions for a
sustainable future. The rollout of Atlante and Shift4’s card-present payments
solution for EV charging has already commenced in Italy and France, with plans
for expansion to Spain and Portugal slated for early 2024.

“Shift4’s expertise
and cutting-edge technology in the payments ecosystem will enable our customers
to charge with a frictionless and simplified transaction process, reinforcing
our mission to empower sustainable mobility and drive towards a cleaner future,” Francesco Lamberti, the CTO of Atlante, said.

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