Jeffrey Smith might be just the jolt Salesforce needs. The CEO of Starboard Value told CNBC Tuesday that his activist investor hedge fund had taken a significant stake in Salesforce, noting that the cloud software company could do much better in the way of growth and profitability. Activists don’t always get things right, but in this case, Smith has a point.

For instance, Salesforce falls far short of other enterprise software firms on one widely used measure of company performance: the rule of 40. That’s typically the sum of a company’s revenue growth rate and free cash flow margins, and most investors say it should total at least 40. Salesforce’s 19% free cash flow margins and recurring revenue growth of 22% just barely make the cut, adding up to 41, according to data from Meritech Capital. That pales in comparison to other enterprise tech giants like Adobe (whose score is 54), ServiceNow (55) and Atlassian (65). Snowflake and Datadog, meanwhile, both score above 100.