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Rise Of Instagram Threads: A New Way To Connect And Engage – W3era


Rise of Instagram Threads: A New Way to Connect and Engage

Instagram Threads is the new social media app released by Mark Zuckerberg with a vision to compete with Elon Musk. The app offers a convenient way for users to stay connected with their close friends and family. Instagram Threads, an exciting creation by the Instagram team, facilitates sharing text updates and participating in public discussions.

Threads broke all previous records. After its launch on 6th July 2023, this new app reported 10 million sign-ups in the initial 7 hours. This is a record-breaking statistic as OpenAIs ChatGPT reported 1+ million users in the first seven days of launching. Mark Zuckerberg noted that Threads passed the 30 million sign-up milestone in less than 24 hours.

Another milestone that Instagram Threads cracked was that it crossed 100 million sign-ups in 5 days. This was excellent news for Threads, as ChatGPT took two months to hit the milestone of 100 million users. On the contrary, TikTok took nine months for the same, while Instagram itself took two and a half years to hit the mark after its 2010 launch.

In this blog, you will delve into a new way of connecting and engaging with people worldwide with the help of Instagram Threads.

Instagram Threads: An App to Connect and Engage with the World

Instagram Threads is a fresh application brought to life by the dedicated Instagram team and is revolutionizing the world of social media. This innovative platform allows users to share text updates and engage in public conversations, similar to Twitter, but with its distinctive twist. Threads is a standalone app, separate from Instagram yet closely connected to your Instagram account. It is like witnessing Instagram giving birth to a new entity that inherits some of its characteristics while forging its unique digital identity.

As you log in to Threads with your Instagram account, you enter a welcoming environment where you can express yourself through short posts with a character limit of 500. And it is not just limited to text; you can also include links, photos, and even brief videos of up to five minutes in length.

The essence of Threads lies in fostering real-time, public conversations, creating a vibrant space for users to interact, share, and discuss. This exciting development comes from Meta, the parent company of Instagram, positioning Threads as a strong Twitter’s new competitor in the social media landscape, directly challenging Twitter’s dominance.

How to Download and Use Instagram Threads

You must open your device’s app store to download and use Instagram Threads. If you use an iOS device, you can find it on the Apple App Store, while Android users can locate it in the Google Play Store. Once you are there, search for ‘Threads, an Instagram app’ in the search bar, and the Threads app should appear in the search results.

Instagram Threads App

Next, click on the app and select the ‘Install’ or ‘Get’ option to download it onto your device. The process may vary slightly depending on your device and operating system, but it is generally straightforward. The app’s file size is approximately 53 MB for Android users and around 230 MB for iOS users, so you must ensure your device has enough storage space to download Threads by Instagram.

After successfully downloading Threads, the next step is to log in with your existing Instagram account. You will see a ‘Log in with Instagram’ button when you open the app. Just tap on it to prompt you to enter your Instagram credentials.

Threads Login Using Instagram

Once logged in, you can customize the app according to your preferences. You can choose which Instagram contacts you want to connect with on Threads and set up automatic status updates. The app also allows you to create posts with up to 500 characters, share links, and upload up to 10 photos or videos, each up to 5 minutes long.

Unique Differences Between Instagram Threads and Twitter

Unique Differences Between Instagram Threads and Twitter

There are differences between Instagram Threads and Twitter. Let’s explore Threads vs Twitter and determine which is better for people.

1. Direct Communication vs Public Forum

Instagram Threads is a wonderful platform for sharing intimately with our closest friends, providing a more private way to communicate. On the other hand, Twitter functions as a public forum, making posts visible to all followers and potentially even to the general public, depending on our chosen privacy settings.

2. Status Sharing vs Tweeting

Threads offer a special feature known as ‘Status,” enabling users to either set their Status manually or use device data to showcase their current activities without making a post. In contrast, Twitter lacks this feature, and users on the platform share their Status through tweets.

3. Close Friends List vs. Followers

Instagram Threads operates with your ‘Close Friends’ list on Instagram, creating a more exclusive circle for communication. In contrast, interactions on Twitter primarily depend on your number of followers, spanning from close friends to strangers.

4. Camera-Centric vs Text-Centric Interface

When you open Threads, the camera immediately catches your attention, encouraging you to share photos and videos instantly. On the contrary, when you open Twitter, you are greeted with a feed of tweets, placing emphasis on reading and writing short textual posts.

5. Messaging vs Microblogging

Instagram Threads is a messaging app designed exclusively for your Instagram ‘Close Friends’ circle. On the other hand, Twitter functions as a microblogging platform, enabling users to share tweets, retweet, and participate in conversations covering a wide range of topics.

However, Twitter also launched its own threads. Twitter Threads are a fantastic way to share and organize your thoughts, discussions, and stories, engaging your followers seamlessly. Both platforms come with their distinctive strengths and purposes. Deciding which is mainly superior depends on your preferences and what you seek from your social media journey. Additionally, each platform has specific rules and regulations that are essential to adhere to, ensuring a secure and pleasant user experience.

Features of Instagram Threads

Instagram Threads stands out as an exceptional platform, prioritizing privacy and intimacy in a social media interaction. It caters perfectly to individuals seeking to share their life’s precious moments exclusively with a close-knit circle of friends. Various features of Instagram Threads make it unique from other social media platforms.

1. Designed For Close Friends

Instagram Threads is all about creating a close-knit atmosphere. It is tailor-made for those cherished individuals on your ‘Close Friends’ list, ensuring that you share your personal content with utmost confidence and control, precisely selecting who gets to be a part of those moments.

2. Camera-First Focus

Threads have a camera-first approach, making it effortless to snap a photo or record a video with a simple tap. The main goal is to seize those precious moments as they unfold and instantly share them with your closest friends.

3. Status Updates

Threads just rolled out a cool new feature called ‘Status.’ Now, you can set your own Status, or if you prefer, Threads can automatically update it for you based on your location, movement, and phone activity. It is a fun and easy way to let your friends know what is happening in your day without being too intrusive.

4. Message Only Your Close Friends

In Threads, the inbox is designed to display messages only from your close friends. It is all about cutting through the noise and focusing on the conversations that truly matter to you.

5. Notifications From Close Friends

Stay connected with your Close Friends by receiving notifications for messages from each of them. This way, you will never miss any crucial updates or conversations.

6. Minimalistic Design

Threads boast a sleek and minimalistic design that is pleasing to the eyes and simplifies navigation. It is a refreshing departure from the clutter found in the main Instagram app.

7. Threaded Conversations

Threads are designed to help you organize your chats into threads, making it simpler to follow conversations and maintain context.

8. Compatibility With Instagram

Despite being a separate app, Threads seamlessly integrates with Instagram. You can share Stories with your Close Friends on both platforms, and they sync up flawlessly.

Who can use Instagram Threads?

Instagram Threads is a standalone app tailored for those who cherish meaningful connections with their close friends in a more private and focused environment. Threads offer the perfect platform if you highly value your privacy and enjoy sharing everyday moments with a select few. It allows you to share photos, videos, messages, and stories exclusively with those on your Instagram ‘Close Friends’ list, resulting in a more intimate and exclusive experience.

Moreover, Threads is an excellent solution for individuals who prefer a less cluttered social media space. Unlike the main Instagram app, Threads deviates away from endless content feeds from numerous people. Instead, it offers a simplified and streamlined version, concentrating on direct communication with a chosen few. Thus, if you desire a quieter and more personalized social media experience, trying Instagram Threads could be a fantastic decision.

How Can Instagram Threads Become Your New Networking App?

The ‘Stories’ feature on Threads is a fantastic way to maintain connections with your colleagues and business contacts. Through Stories, you can easily keep your audience updated about the latest happenings in your professional life without sharing everything on the main Instagram app.

Moreover, Threads offers a great networking tool with its ‘Status’ feature. Using Status, you can share updates about your ongoing projects, plans, and upcoming events with your contacts.

Instagram Threads provides an ideal platform for networking and staying in touch with those who matter to you. Its sleek design and user-friendly features have made it the preferred social media app for many people.


Threads is a fantastic app for people who want to keep in touch with their loved ones and connect professionally with colleagues. Its simple and minimal design provides a more tailored and private experience that sets it apart from the main Instagram app. Whether you want to share updates with your team or stay connected with your contacts, Threads offers the ideal solution.

W3Era provides exceptional Instagram Marketing services that boost your online presence and engagement. Our expert team helps you reach your target audience effectively, resulting in higher growth and visibility for your brand on the platform.

You can experience the power of top-notch Instagram Marketing services with W3Era and increase your customer engagement.


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