Generative Data Intelligence

NFTs Near Bitcoin Volumes in Google Searches

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NFTs keep climbing to new all time highs in search volumes, far surpassing ethereum in Google searches.

A one to one comparison (pictured above, NFT in blue) shows ethereum worldwide interest is at 47, up from 32 last week, while NFTs are at 100 at a 0 to 100 measurement.

Japan, South Korea, Hong Kong, Indonesia and Thailand are the most interested countries in the new phenomena of non-fungible tokens (NFTs).

NFT v Bitcoin Searches, Jan 2022
NFT v Bitcoin Searches, Jan 2022

NFT’s popularity has risen so much they’re not far off from bitcoin level searches, although bitcoin interest is projected to increase considerably.

Here Taiwan as well as Ukraine top in interest, in addition to Japan and South Korea.

For Taiwan, 70% are interested in NFTs and only 30% in bitcoin in a sign NFTs are taking Asia by storm.

Bitcoin dominates in Ukraine in a sign that continued tensions with Russia is leading some of them to hedge or diversify with the easily transportable digital asset.

NFTs market cap, Jan 2022
NFTs market cap, Jan 2022

While bitcoin and ethereum are in a rout currently, NFTs continue towards new highs with their market cap at $12.7 billion on $150 million in trading volumes from 48,000 accounts.

This boom marks the first time as far as we are aware that a new sub-category term overtakes a ‘primary’ term.

Defi for example is at just 7 out of 100, with NFTs at 99, showing they’ve truly grabbed imagination.

This will reflect on eth you’d think at some point, with defi booms also seemingly leaving eth in a rout previously, until the crypto fuel responded.

Thus it may be much of the market is ignoring or is not even aware of this huge new influx in interest, with plenty probably thinking NFTs would be in a big bear right now as eth fell, but the data shows the opposite.

This again has similarities to defi, which used to bull in a stealth mode with the wider eth market finding out much after the fact.

For defi, it always led to an eth bull, but for NFTs this is the first time they stealth run, so if it will bull eth or otherwise, remains to be seen.

The attraction they’re getting in Asia however is a very new development and a sign that maybe Japan and wider Asia is coming.

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