When it comes to moving fast, the old entertainment folks just can’t beat Netflix. The streaming giant said today it was launching its ad-supported tier of service on Nov. 1 in Mexico and Canada, and then in the U.S. two days later. That’s barely six months after CEO Reed Hastings interrupted an earnings call to reveal his willingness to introduce an ad tier, reversing his long-standing opposition to advertising on the service. In contrast, Disney announced its plans on March 4 for an ad-supported version of Disney+, which will launch on Dec. 8.