Popular YouTube esports content creator LOUD has teamed up with esports betting platform, Midnite, who will be producing fresh content for LOUD’s social media and video channels, which have a combined following of over 300 million people.

The agreement also sees LOUD’s parent company, Spacecaps, make an unspecified financial investment into Midnite.

“Reliable And Trustworthy”

Speaking about the agreement, the co-founder of Midnite, Nick Wright, was bullish about the opportunities for his company to engage with LOUD’s wide fan base through their content creation.

“We are thrilled to be working with the teams at LOUD. This is more than just a standard sponsorship deal, together we are pioneering a new meta for org partnerships,”

“We share the same values on being a relatable and trustworthy brand for GenZ players to engage with their favourite games – whether that’s sports, esports or casino games – and we are looking forward to creating memorable moments for fans to enjoy.”

Similarly, Matthew Ho, the co-founder of LOUD was equally thrilled to welcome his company’s partnership with Midnite, stating:

“When considering international wagering partnerships, Midnite distanced themselves with a powerful brand and active community. We knew immediately they were the partner for us.”

“Betting on your favourite esports or traditional sports teams should be fun, easy and safe. We’re thrilled to welcome Midnite as one of LOUD’s premier branding partners.”

Hot Picks And Tutorials

The content to be created by Midnite as part of the deal will aim to introduce LOUD customers to esports and sports betting.

As well as being given information on how to open a Midnite account, the betting site will also produce a range of walkthroughs and tutorials for customers to enjoy and engage with.

Additionally, Midnite will also provide a balanced look at the online betting industry, not only giving customers ‘hot picks’ for top matches and introducing the Midnite platform, but they will also produce content that will educate people about using restraint, betting cautiously and promoting responsible gambling.

This is certainly evident on the site as our Midnite esports review showed when we ran the rule over the site a while back.

Brazilian Focused?

Given that LOUD is a Brazilian organisation, it seems obvious that the Midnite drive may focus on this market, perhaps further expanding into other South and Central American nations, depending on how great the reach of LOUD’s audience is.

As there’s a natural symbiosis between sports and esports gaming, and betting on both, it seems likely that this partnership will enhance Midnite’s standing within Brazil and teaming up with the country’s largest esports organisation will mean that they get their products seen by more customers than ever.