Ron Friedman, Vice President at Mattel Future Lab, said in a statement that the development of a homegrown NFT platform will also the company “to translate iconic Mattel IP (intellectual property) into digital art.” Hinting at future releases with the company’s roster of toy brands, Friedman said: “This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.”
- Coinsmart. Europe’s Best Bitcoin and Crypto Exchange.Click Here
- Platoblockchain. Web3 Metaverse Intelligence. Knowledge Amplified. Access Here.
- Source: https://www.coindesk.com/web3/2022/11/22/mattel-launches-nft-marketplace-with-hot-wheels-collection/?utm_medium=referral&utm_source=rss&utm_campaign=headlines