Bruce Lee is a prominent pop-culture icon who is a Hong Kong and American martial artist, martial arts instructor, film star, and philosopher. Lee is well known for his martial arts technique and parts in several feature-length martial arts films from the early 1970s. Lee’s first NFT collection will be released on January 8, 2022, via the Bruce Lee Family Company and the NFT protocol Ethernity. Lee’s NFT compilation aims to “commemorate the life and legacy of the martial arts pioneer, philosopher, and global action film star,” Ethernity’s press statement explained. According to the announcement, the NFT collection was “inspired by Bruce Lee’s philosophy and teachings.” Moreover, the artwork branches from artists such as Bosslogic, Raf Grassetti, and Anthony Francisco. “My father believed in honest self-expression,” Shannon Lee, the chairwoman, and CEO of the Bruce Lee Family Company and the One Family Foundation said. Lee’s daughter continued: “We’re honored for the opportunity to collaborate with these extremely talented artists whose artistic expressions will help continue to spread the positive message of Bruce Lee’s philosophy and teachings to the world in an authentic way.” The Bruce Lee NFTs are the latest in a long line of famous actors and celebrities who have died yet are immortalized in NFT art. The Jerry Garcia Foundation held the inaugural NFT auction featuring the late Grateful Dead guitarist’s paintings during the first week of May. That same week, Ethernity joined with Muhammad Ali Enterprises (MAE) to launch the first Muhammad Ali NFT collection, and at the end of July, Sotheby’s auctioned off never-before-seen Muhammad Ali artwork transformed into an NFT. Never-before-seen pictures from Kurt Cobain’s iconic final photoshoot were made into an NFT collection towards the end of April 2021. Makersplace debuted the first NFT collection based on Tupac Shakur’s most well-known jewelry pieces in mid-December. During the launch, Nick Rose, the CEO, and founder of Ethernity stated that the company is looking forward to distributing the new NFTs to Bruce Lee enthusiasts. “We thrive off exploring opportunities for newly expanded worlds of important individuals, and an incredibly influential figure like Bruce Lee is a perfect fit for our great ambitions and endeavors,” Rose shared. The Ethernity executive added: “We can’t wait to give Bruce Lee’s fans new ways to celebrate his life’s work, towards which our team shares so many fond feelings.”
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