It has been a big year for the React Gaming Group. Following a full rebrand from Intema Solutions and a string of partnerships and expansions, the React Gaming Group continues to grow. Recently, React secured another landmark partnership, joining forces with Oddin.gg in order to bolster its esports wagering platform, LOOT.BET. At the heart of this deal sits an advanced esports odds feed, powered by Oddin.gg’s intelligent AI systems and integrated with global scalability in mind.

Within the last few months, both Oddin.gg and React Gaming have been carving their way through the esports industry. This combination of Oddin.gg’s AI-powered esports odds solution and LOOT.BET’s reach and popularity promise great things for the future of these two organisations.

Expanding The Esports Industry

Oddin.gg is having a banner month, as this news comes just days after a partnership was announced between the firm and Duelbits. It was revealed that Oddin.gg would use its sportsbook technology to power Duelbits’ all-new esports offering. If we look further back through the developmental history of Oddin.gg, we can find partnerships with the likes of EEG and Betway, two of the biggest names in the business.

On the subject of expansion, LOOT.BET has recently revealed plans to offer its services within the region of the Philippines. It would be a lucrative step for the organisation and it would expand LOOT.BET’s reach across a region where esports wagering is growing rapidly in popularity.

In a press release, Leigh Hughes, CEO of React Gaming, spoke on the deal between React and Oddin.gg:

This partnership is excellent news for LOOT.BET, as it will enhance our online betting platform capabilities and functionalities and help us achieve our goal of increasing consumer engagement and topline performance. Given that Oddin.gg has the highest industry uptime and best odds quality, its solutions could also have a positive impact on our operating margins, which is another benefit of using their solutions.

On the other side of the table, Oddin.gg’s Co-Founder and Managing Director, Marek Suchar, stated:

LOOT.BET is one of the most established global esports brands and one of the premier platforms in the esports betting space. This partnership confirms that Oddin.gg is moving in the right direction and that the quality of our solution is second to none. We are extremely excited to provide a solution that will certainly help improve LOOT.BET’s trading performance and uptime in the long run.

LOOT.BET is expected to reap the benefits of this deal almost immediately. If you’re not already a user of the platform, consider checking out our LOOT.BET review.