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How to Create a Very Successful Cryptocurrency Marketing Campaign

codeThere’s no denying that cryptocurrency has taken over the world. Since the explosive impact of Bitcoin hit the economy several years ago, the industry hasn’t slowed down since, and there are cryptocurrencies and blockchain systems and companies popping up all over the place and in every sector. With this, it should come as no surprise that Initial Coin Offerings (ICOs) now have bigger funding for ventures in this industry than any other traditional venture in history. It’s big business, and it’s not one you’re going to want to ignore.  However, with your own cryptocurrency or blockchain company, marketing to the

The post How to Create a Very Successful Cryptocurrency Marketing Campaign appeared first on The Merkle News.

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There’s no denying that cryptocurrency has taken over the world. Since the explosive impact of Bitcoin hit the economy several years ago, the industry hasn’t slowed down since, and there are cryptocurrencies and blockchain systems and companies popping up all over the place and in every sector.

With this, it should come as no surprise that Initial Coin Offerings (ICOs) now have bigger funding for ventures in this industry than any other traditional venture in history. It’s big business, and it’s not one you’re going to want to ignore. 

However, with your own cryptocurrency or blockchain company, marketing to the masses is going to be one of your biggest challenges, especially since the competition out there is so rampant. Today, we’re going to talk about some of the key ways you can market your company while giving your campaign the best possible chances to succeed.

The Chances of Success are Slim

We’re not saying this to put you off; it’s simply a fact. Around 90% of all startups will fail within three years, many of which in their first year. This means to be successful; you need to be in the top 10%. This might sound scary, but if you’re willing to put in the hours and have the determination to succeed, there’s no reason why you can’t.

Remember, you only need to get it right once.

“However, this means you need to put yourself into the mindset of being in the top 10% and making decisions that will make you stand out against thousands of other projects. This is what we’ll talk about for the rest of this article,” shares Jenny Piercing, from a crypto writer at Originwritings and Nextcoursework.

Be Yourself, But Be Simple

You already have your own voice and your own style of putting yourself across because there’s no other company like you, so embrace it and roll with it. If you’re copying other projects or trying to emulate what they do, you won’t stand out, and you won’t succeed.

However, you also need to make sure you’re keeping things as simple as possible. There’s absolutely no reason you need to overcomplicate your campaign or the way you present yourself. Imagine your marketing to someone who has no idea what blockchain is technically, and sell this way.

Solve Problems, Don’t Seek Them

There are two different types of companies. Those that see a problem and create a solution, and those who create a solution and try to find a problem. You do not want to be the latter. Your company needs to be providing a real and comprehensive solution to a problem they are currently experiencing, even if that means just making their lives easier.

Spread the Word as Much as Possible

Competition is fierce in this industry, so you need to make sure you’re getting the word of your project out there, so anybody who’s interested in the blockchain industry cannot miss you. Create outstanding blog content and articles for your own website and guest posting on others.

Connect with the larger blockchain community through social media and forums. Reach out and get on YouTube channels and podcasts, and review sites, and business interview websites. You need to go large on marketing and get yourself everywhere you can get. The more people who know about you, the more potential you have to be successful.

Forget About Your Marketcap

“Every cryptocurrency goes up and down. Bitcoin goes up a lot, and it also goes down a lot. Every currency does. When it comes to marketing, forget about it and focus on what makes your product or service different. You could hit a massive gain in the short-term and create a lot of content to advertise it, only for it to go down again,” explains Paul Diaz, from a crypto writer at Academicbrits and Phdkingdom.

It’s not worth wasting your time. Just focus on spreading the word for the long-term gains, not celebrating the short-term, fleeting wins.

Get Involved with User-Generated Content

It’s always a great idea to get your community involved and encouraging them to create their own content that you can then use to market further. Not only does user-generated content create social proof that people are interested in your product, but it always gives you free content you can use to market with. 

The more dedicated your fanbase and community is, the more loyal they’ll be, and the more sustainable your long-term growth will be.

The post How to Create a Very Successful Cryptocurrency Marketing Campaign appeared first on The Merkle News.

Source: https://themerkle.com/how-to-create-a-very-successful-cryptocurrency-marketing-campaign/

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India Reportedly Plans to Tax Crypto Investors As Bitcoin Price and Trading Activities Soar

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Barely ten months after the Indian Supreme Court lifted the RBI’s ban on cryptocurrency transactions, fresh reports from yesterday revealed that the country’s tax authority is now keeping a close watch on crypto traders as Bitcoin’s price continues its bullish trend.

Taxing Crypto Gains

According to local media, the Indian Tax Department is already in possession of data belonging to investors who invested in Bitcoin or cryptocurrencies through banking channels before the RBI’s ban in 2018. 

This development is coming after data shows a tremendous increase in crypto trading activities in India. Since the crypto ban was lifted earlier this year, retail investors between the ages of 25 and 40 have been spending millions of dollars on crypto trading every day. 

Over $25 Million Daily

Two of India’s largest crypto trading platforms, Binance-acquired WazirX and CoinDCX, saw a significant increase in activities over the last six months. According to an earlier report, WazirX recorded a massive 125% increase in user signups in the last two quarters. The exchange also has a daily trading volume of $19-26 million, with more than 85% of the transaction coming from Indian traders. 

Some experts believe it will be difficult for the country to tax crypto because there’s no regulation in place for crypto dealings. They feel a regulatory framework will provide the needed clarity to make taxation easier. While India is yet to release its crypto regulation, an earlier report suggests that the country may regulate crypto as commodities.

Declaring Bitcoin Profits As Capital Gains

Although it is unclear how India plans to implement the tax law, sources familiar with the matter claimed that the country’s taxman is already preparing to collect tax on the gains made from Bitcoin. And notice may be sent out to investors if “something goes out of this.”

Experts believe that the tax authorities may classify crypto gains as business income, and investors may have to pay up to 30% tax on profits made from selling cryptocurrencies. 

However, some tax experts are advising their clients to declare their Bitcoin earnings as capital gains, which is similar to profits generated from shares.

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Source: https://cryptopotato.com/india-reportedly-plans-to-tax-crypto-investors-as-bitcoin-price-and-trading-activities-soar/

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Bitcoin Breaks 2017 ATH But Gets Rejected: The Crypto Weekly Market Update

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To say that this week was interesting would be an understatement. It had a little bit of everything.

Starting off, towards the beginning of the week, Bitcoin officially surged past its 2017 high and recorded a new all-time high, clocking at almost $20,000 but couldn’t really manage to surge past that point.

Naturally, as it always happens with the primary cryptocurrency, things took a turn for the exact opposite of what many were expecting. The price took a beating ad dropped to the low $18,000s in a matter of hours. This resulted in around $800 million worth of liquidations in less than 24 hours.

The bulls weren’t finished, however. They intercepted the move, and the price started recovering. At the time of this writing, Bitcoin is trading around $19,000, and it’s interesting to see where it would take from here.

Elsewhere, there was quite a bit of positive news throughout the entire week. Just yesterday, the audio streaming giant Spotify posted a job opening that revealed that it’s contemplating cryptocurrencies for payments. The acting Comptroller of the Currency in the US, Brian Brooks, said that banning crypto is not part of the country’s plans, reassuring that positive news will follow by the end of Trump’s term.

Unfortunately, the week also presented us with some bad news. As CryptoPotato reported, a large Australian exchange accidentally exposed over 270,000 customer emails in a serious privacy breach. This is not the first time an incident of this kind happens as in late 2019, BitMEX went through something similar.

In any case, the overall sentiment within the community remains overly positive. In fact, a cryptocurrency sentiment survey conducted by Kraken revealed that investors hold that Bitcoin will hit $36,000 in 2021. Will it happen? Only time will tell.

Market Data

Market Cap: $562B | 24H Vol: 139B | BTC Dominance: 62.7%

BTC: $18,915 (+13.03%) | ETH: $587.46 (+16.13%) | XRP: $0.56 (+5.61%)

Audio Streaming Mogul Spotify Considering Cryptocurrency Payments. The popular audio streaming mogul Spotify has posted a job opening that reveals its intention to potentially incorporate bitcoin and other cryptocurrencies as a means of payment. With this, Spotify follows a group of major corporations that are putting effort towards implementing digital assets in their ecosystems.

Bullish Indicator to Buy Bitcoin Has Flashed Yet Again After 5 Months. The majorly bullish indicator has flashed green once again after five months. The Hash Ribbons, as it’s referred to, preceded BTC’s rallies to $10,500 in April and the run-up to $12,500 in August. It’s interesting to see if it will be correct again and if BTC will produce yet another leg up, taking it above $20,000.

Bitcoin Arrives At Wall Street: Crypto Indexes To Be Launched in 2021 By S&P Dow Jones Indices. In another news of serious cryptocurrency adoption, the leading index provider S&P Dow Jones Indices has revealed a partnership with the crypto-based Lukka to launch cryptocurrency indexes that follow 550 of the leading coins.

Bitcoin Price to Hit $36,000 in 2021: Kraken Crypto Sentiment Survey. According to a recent sentiment survey conducted by the popular cryptocurrency exchange Kraken, a majority of the respondents believe that Bitcoin will hit $36,000 in 2021. The same also think that Ether will clock in at a price of around $1450.

Visa Partners With Circle to Integrate USDC for Payments. The payment processing giant Visa has partnered up with Circle with the intention to integrate the USDC stablecoin within its network of merchants. The report also shared that 25 other companies involved in Visa’s Fast Track program would be included in the collaboration.

Australian Crypto Exchange Accidentally Exposes Over 270,000 Customer Emails. In what seems like another serious privacy breach, an Australian cryptocurrency exchange has accidentally exposed over 270,000 customer emails. This follows another mistake of the kind that happened with BitMEX in late 2019.

Charts

This week we have a chart analysis of Bitcoin, Ethereum, Ripple, Bitcoin Cash, and Litecoin – click here for the full price analysis.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

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Source: https://cryptopotato.com/bitcoin-breaks-2017-ath-but-gets-rejected-the-crypto-weekly-market-update/

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Injective launches gold synthetic commodities on Solistice Testnet

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Injective Protocol announced the launch of their first synthetic commodity market on the Solistice Testnet. According to the announcement, users can now trade gold perpetual markets with up to 20x leverage. The price oracles utilized will enable real-time feeds which further allows traders to trade gold 24/7 on Injective.

“We have chosen to begin with the introduction of gold as it is currently one of the most highly traded assets worldwide.”, stated the protocol, further adding that user interest derived from a survey from their community also aided this decision.

The layer two DEX is reportedly exploring the addition of both new synthetic assets and new markets not available anywhere else, a few days after the introduction of initial markets on the testnet.

The initial markets will include the following: Injective, Bitcoin, Ethereum, Binance Coin, Polkadot, Elrond, ChainLink, Uniswap, and Yearn Finance.

These markets were also supposedly chosen based on an analysis of user sentiment and traction across channels – an indication that this selection of coins was the most popular amongst the larger crypto community.

Injective Protocol is backed by a prominent group of stakeholders including Pantera Capital, and the leading cryptocurrency exchange, Binance.

The diversification of its product offering into synthetic assets sees it joining a list of protocols that have recently ventured into the same space, the newest example being the newly launched Mirror Protocol, which tracks the price of stocks, futures, exchange-traded funds, and other traditional financial assets.

As the DeFi industry continues to evolve, the emergence of new asset classes such as synthetic commodities will soon be a part of this ecosystem of alternative finance.

Source: https://eng.ambcrypto.com/injective-launches-gold-synthetic-commodities-on-solistice-testnet

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