In the rapidly evolving landscape of digital technology, Web3 is emerging as a pivotal tool for beauty and fashion brands to engage more meaningfully with their consumers. Traditional methods such as social media, which 77% of businesses employ to connect with customers, are now being supplemented with cutting-edge technologies like blockchain and artificial intelligence. This shift allows brands to not only reach but also actively involve their audience in the creative process.

Embracing the Future: Web3’s Role in Enhancing Brand Engagement

Jana Bobosikova, Co-Founder of KIKI World, a community commerce company, emphasizes the transformative power of these technologies. She explains that while the internet made it easier for brands to be visible, blockchain ensures that online products transcend passive consumption. Bobosikova states.

We founded KIKI with the belief that customers should be rewarded for their loyalty and participation in the brands they support

KIKI World leverages blockchain infrastructure to enhance the connectivity between their products and the community. This setup helps cultivate a network where user preferences and community input directly influence product development. Bobosikova introduced the “KIKI platform,” a permission-less network where individuals and brands can initiate campaigns that incentivize user participation with rewards.

PRETTY NAIL GRAFFITI in PEARL in action, snapped by @hypebae 📸 pic.twitter.com/hc3G9TRypH

— KIKI World (@kikiworld_) फ़रवरी 11, 2024

An example of such innovation is seen in KIKI’s approach to product creation. Bobosikova shared that the platform enabled the launch of their first community-created product in May 2023, the “Pretty Nail Graffiti in Pearl,” followed by other products like the SDK Skin Development Kit and Play Paint Marker, a 3D Face and Body Paint. These products were developed based on community votes and suggestions, and participants were compensated with “KIKI points,” a form of digital collectible.

Bobosikova further notes the importance of digital collectibles in KIKI’s ecosystem, explaining that these collectibles and the data they embody help forge stronger connections between consumers and the products. “By integrating on-chain data with user-friendly experiences, we can create products that truly resonate with our audience,” she remarks.

Onboarding 💅🏻 @austin_hurwitz wearing Pretty Nail Graffiti in Chrome (created by you) @हार्वर्ड दौरान @HBSCryptoClub सम्मेलन।

तेजी। pic.twitter.com/OBjFGTllhM

— KIKI World (@kikiworld_) अप्रैल १, २०२४

Web3 Innovations in Consumer Interaction

का एकीकरण वेब3 तकनीक extends beyond beauty products to the fashion industry as well. Cathy Hackl, CEO of Spatial Dynamics, discusses how near-field communication (NFC)-enabled fashion is providing new avenues for consumer interaction. “NFC technology allows brands to communicate directly with consumers through their products,” Hackl explains.

Tom Wallace, Founder of CreatedBy, echoes this sentiment. CreatedBy uses NFC tags to link physical products with their digital counterparts on the blockchain, enhancing transparency about product sourcing and production. Wallace highlights a case study with Wonder Raw, a sustainable apparel brand, where NFC tags embedded in garments provide detailed information about the materials’ sustainability credentials.

Despite the innovative strides, the adoption of Web3 technologies in mainstream markets is gradual. Hackl points out that while some brands have slowed their Web3 initiatives to focus on AI, others like Louis Vuitton continue to explore its potential. “The integration of NFC with AI could revolutionize how we interact with fashion, making it a powerful example of technology that bridges the virtual and physical worlds,” she adds.

As Web3 technology continues to evolve, its ability to foster a deeper connection between brands and consumers seems promising, although widespread adoption may require overcoming several challenges, including educating the market and dispelling existing stigmas associated with blockchain and cryptocurrency.

Today, we’re thrilled to share a staged roll-out of a permissionless community commerce platform and @a16zcrypto और @EsteeLauder Companies as our initial funding round partners.

KIKI sees the internet and the communities it connects as the engine that creates and innovates,… pic.twitter.com/sxXgKUllox

— KIKI World (@kikiworld_) अप्रैल १, २०२४

डॉगवर्स की क्षमता को अनलॉक करना: चेन-होपिंग मेम सिक्का क्रांति

In the vibrant world of cryptocurrency, Dogeverse has emerged as a fascinating new contender, distinguishing itself through its unique chain-hopping feature. This innovative meme coin, represented by Cosmo the shiba inu, isn’t just another addition to the crypto zoo. With its presence across six different blockchain networks—including Ethereum, BNB Chain, Polygon, Base, Solana, and Avalanche—डॉगवर्स अंतरसंचालनीयता और पहुंच का एक अद्वितीय स्तर प्रदान करता है।

क्रिप्टो स्पेस में एक साधारण मेम सिक्के से संभावित पावरहाउस तक डोगेवर्स की यात्रा इसकी बहु-श्रृंखला कार्यक्षमता से प्रेरित है। यह दृष्टिकोण न केवल विभिन्न उपयोगकर्ता प्राथमिकताओं में अपनी अपील को व्यापक बनाता है, बल्कि अक्सर खंडित ब्लॉकचेन पारिस्थितिकी तंत्र में एक एकीकृत शक्ति के रूप में भी कार्य करता है। चाहे उपयोगकर्ता सोलाना पर कम लेनदेन लागत, एथेरियम की स्थापित प्रतिष्ठा, या उभरती बेस श्रृंखला का पता लगाने की जिज्ञासा से आकर्षित हों, डॉगवर्स खुले हाथों से उनका स्वागत करने के लिए तैयार है।

के सबसे सम्मोहक पहलुओं में से एक डॉगवर्स is its ability to foster community among diverse blockchain users. By leveraging cross-chain bridges like Wormhole and PortalBridge, it aims to mitigate the rivalries that sometimes arise between different blockchain communities. This, coupled with the enticing lore surrounding Cosmo, has the potential to elevate Dogeverse beyond the achievements of its meme coin predecessors, such as Dogecoin.

At the heart of Dogeverse’s appeal is its vibrant lore and the legendary adventures of Cosmo, inviting users from each blockchain to contribute their own tales to its mythology. This not only enriches the project’s backstory but also enhances its charm and appeal, possibly setting the stage for Dogeverse to become a mythical figure in the क्रिप्टो दुनिया.

डॉगवर्स की प्रीसेल को दस चरणों में संरचित किया गया है, जिसमें टोकन की कीमत शुरुआती चरण में $0.0000290 से बढ़कर अंतिम चरण में $0.000299 हो गई है। 200 बिलियन टोकन की कुल आपूर्ति के साथ, 30 बिलियन प्रीसेल के लिए आवंटित किए गए हैं, जिसका लक्ष्य 8.83 मिलियन डॉलर की सॉफ्ट कैप और 17.002 मिलियन डॉलर की हार्ड कैप है। प्रभावशाली रूप से, डॉगवर्स ने प्रीसेल के पहले दिन ही $300 से अधिक की कमाई कर ली है, जो कि मजबूत बाज़ार उत्साह का संकेत है।

डॉगवर्स के वादे और ब्लॉकचेन इंटरऑपरेबिलिटी के लिए इसके नए दृष्टिकोण में रुचि रखने वालों के लिए, प्रीसेल में भागीदारी thedogevers.com पर उपलब्ध है। यह परियोजना न केवल विभिन्न श्रृंखलाओं में अपनी बहुमुखी प्रयोज्यता के माध्यम से तत्काल लाभ का वादा करती है, बल्कि दीर्घकालिक विकास की क्षमता भी रखती है क्योंकि यह ब्लॉकचेन समुदाय के भीतर विभाजन को पाटने का प्रयास करती है।

डॉगवर्स पर जाएँ

संबंधित समाचार

• एसईओ संचालित सामग्री और पीआर वितरण। आज ही प्रवर्धित हो जाओ।
• प्लेटोडेटा.नेटवर्क वर्टिकल जेनरेटिव एआई। स्वयं को शक्तिवान बनाएं। यहां पहुंचें।
• प्लेटोआईस्ट्रीम। Web3 इंटेलिजेंस। ज्ञान प्रवर्धित। यहां पहुंचें।
• प्लेटोईएसजी. कार्बन, क्लीनटेक, ऊर्जा, पर्यावरण, सौर, कचरा प्रबंधन। यहां पहुंचें।
• प्लेटोहेल्थ। बायोटेक और क्लिनिकल परीक्षण इंटेलिजेंस। यहां पहुंचें।
• स्रोत: https://insidebitcoins.com/news/revolutionizing-consumer-engagement-how-web3-technology-is-transforming-beauty-and-fashion-brands