The uncertainty of the pandemic led to exploding demand for estate planning and much of this demand was serviced through technology for the first time. This digital transformation allowed individuals to execute and revise wills and estate plans quickly. The newfound attention for this planning also served as a boon for charitable giving. FreeWill is a comprehensive online estate planning platform that gives people the ability to update or write their will in 20 minutes directly from their computers and all for free. The platform provides living wills with beneficiary designation as well as power of attorney, and in California, living trusts are offered as well. How is this free? The company partners with 600+ non-profits and during the process of establishing wills, users are given the option to provide small gifts (bequests, charitable distributions, and stock gifts) to these non-profits. Since launching in 2016, the company has executed over 420K wills and provided commitments exceeding $4.7B to non-profits. AlleyWatch caught up with FreeWill Co-CEO and Founder Jenny Xia Spradling to learn more about the public benefit corporation that sits at the intersection of philanthropy and utility, the company’s strategic plans, and latest round of funding from investors that include Bain Capital Double Impact, ICONIQ Growth, QED Investors, Ulu, Highland, Pear, and HearstLab.

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• Source: https://www.alleywatch.com/2022/03/freewill-online-estate-planning-platform-charitable-giving-jenny-xia-spradling/