A Century of Marketing Channels
The innovation in the past 100 years on technology adoption for marketing channels has been the most considering the past over 1000’s of years in recorded history. However this technology innovation is accelerating faster than ever in the past 20 years and will accelerate further in the next 5 to 10 years.
Similar to how digital marketing is dominating now compared to the TVC; we believe Extended Reality (XR) would amplify when the mass adoption takes place from now and the next 3 to 5 years.
Mass adoption change from the Print to Radio took over 40 years. From Radio to TVC, it took around 20 years, From TVC to internet, it took 10 years and we believe it will just be 5 years or less for the digital to evolve into XR adoption.
Here is a sneak preview of how the marketing channels evolution in the last 100 years
With 5G in horizon for mass adoption, 5G capable devices that are being introduced in market will streamline interactive contents. With the lightning speed of content download and upload, real-time mission critical transactions will be carried out using digital medium. XR will thrive in such environments.
Whenever there is a technology disruption, there are new businesses that thrive adopting the new tech to become enterprises and those who are late in adoption will fall back.
Digital online advertising has a faster reach compared to the rest but it is also the noisiest of all mediums due to the accessibility of any content to any one. Excitement and Engagement is where Extended Reality (XR) is making its foray. It offers the best ROI compared to any other medium of reach with a brilliant mix of the real and virtual.
New Age Transition
Extended Reality (XR) includes Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) technologies. Augmented Reality (AR) can be described as experiencing the real world with an overlay of computer generated digital information
The prints and Radio can tell. Consumers may read, listen and forget.
TV and Digital can show the content. Consumer may remember but
XR can involve consumer and Consumer will understand
The use of Extended reality (XR) advertisement has accelerated in the last 2 years drawing more consumers from the saturated marketing channels. XR Advertisements can be personalized by Persona of users and are extremely immersive in nature.
This technology, which witnessed a speedy growth in 4 years, is going to be the future of advertising. As the infrastructure (internet) and smartphone capabilities (RAM and processor speed) improves and continues to evolve, it enables the next new medium of disruption to take place.
The shift is apparent and XR has the potential to attract more ad spends in 2020 and beyond while business has started carving out for XR as part of their overall marketing spend.
While more innovations are lined up in XR(AR, VR, and MR), they are well positioned to revolutionize marketing and branding. An Instant understanding of the product & services can be achieved by which businesses can witness a wide reach of consumers and provide an End-to-End sales funnel solution.
XR to become the new normal
The AR/VR market is predicted to grow at a compound annual rate of growth (CAGR) of about 75% over the subsequent 5 years. The perfect infusion of AR & VR technologies has the prospect of excelling in the customer experience of all business sectors. This combination is robust with the huge potential to change the way of presenting business.
It is wise of business to opt for this emerging technology and gain the edge over their competitors to get the first movers advantage
While the VR headsets get cheaper, the mainstream adoption is increasing along with the platform providers of 360-degree content becoming more and more available. Soon we will see movies to live sports in VR headsets. One good case study is: Game of thrones in VR. It soon will be a streaming 3D 360 video when 5G hits mainstream for a realistic experience with depth perception.
Honda released a 360-degree VR video where they can test-drive it by a racing game. These immersive – close to effects can increase the curiosity of the consumer, which one-dimensional paper ads can never do.
AugRay has various innovative and patented solutions that gets the consumer attention and provide various means of product experience resulting to improved sales
While remote drones are being used in warfare, Extended reality is being used in military training combats, strategies, war games, exhibition, design, art and many others.
As the technology evolves, anything we do in real life will be replicable in VR/AR and being digitally accessible means, better information is passed on to consumers to make faster decisions.
The most consumed senses to gain knowledge are vision and ears. As XR with its 3D content combined with evolving 3D sound technology will bring the digital knowledge close to a realistic experience.
To give an example, Museums has a digitized tour that you can go on virtually, using VR to visit. Online yoga and meditation classes are being conducted using XR.
While numerous choices on AR, MR and VR exist, now it’s the matter of what technology and content to use will become the strategic exercise for game changing businesses.
AugRay has been a pioneer in XR and has been serving various Fortune 100 customers since 2014. With various technology tools introduced in the past 5+ years, AugRay has helped customers from Retail, Retail Estate, Entertainment, FMCG, Manufacturing, Hospitality, and Tourism to many more industries around the world. With Patented technology and platform, continues to help businesses adopt the right technology and serves as XR technology partner for various fortune 100 and startups.
Want to take advantage of the XR technology for your Sales and Marketing or operational improvements to a whole new level?
AugRay, can provide an end-to-end XR solution and can be reached at info@augraycom. Give us a call or connect digitally before you execute on any type of Sales or Marketing or Operational spend to amplify your returns.
We work on several different customer excitement experiences. All are based on XR (Extended Reality) technologies. These are
- Showcasing how your products look like: Product Visualization
- Creating virtual experiences for your customers, like they are playing their favorite game: Exciting Engagements
- For retail stores, customers can decide their purchase through virtual experience: AR-Aided Retail
- For E-Commerce companies, we provide solutions that can enable your customers to see how it feels before buying the product: Online Product Fit
- For travel companies, we bring to life, the real-world experience when they take the tour: Wander VR
- For gaming companies, our product will aid your customer to have a customized engagement based on the levels of interaction: Virtual Buddy
Mission: Enhance revenues of 1 million businesses using AR, VR and MR technologies
Vision 2030: Set up cost-effective mediums in any Digital platform to enhance the virtual experience of all consumers in any business to realize the actual real-world solution
Want to take your business to the whole another level with XR? AugRay, an XR Specialized digital firm can lend hands to you. We have boned up and possess a positive history of XR products. Give us a call or connect digitally with us to get an XR cognizance and assistance!
Binance Might Delist Many Low-Volume Coins Soon, CZ Hints
Binance is the world’s largest cryptocurrency exchange by means of daily trading volumes. In the few short years since its launch, the venue went on to become a leading company in the industry.
In fact, launching coins up for trade on the exchange has created the so-called “Binance Effect.” In short, when a cryptocurrency is selected and launched for trading on the platform, its price usually undergoes a substantial surge.
Now, the CEO of Binance, Changpeng Zhao, has hinted that it may start delisting low-volume coins.
Low-Volume Coins May Kiss Binance Goodbye
In an interesting Twitter thread, a popular cryptocurrency analyst and trader RookieXBT suggested delisting all coins on Binance that “do less than 10 BTC of daily volume.”
Expectedly or not, the CEO of the exchange engaged in the thread, providing a hint that they might consider doing so.
“I think it is a good idea. If you are on Binance and still have no volume, then…” – Said CZ, perhaps hinting that there’s something inherently wrong with coins listed on Binance and failing to generate big daily volume.
Naturally, there are two sides to this debate. Some users think that the merits of a coin shouldn’t be valued based on the volumes it generates on cryptocurrency exchanges. People argue that they hold a coin for the long-term and don’t really care about the daily volume.
This is most definitely true. The inherent merits of a cryptocurrency are most definitely not associated with it being listed on a certain exchange, be it Binance. So, a logical question pops – why would someone care if the coin is listed or not, presuming they are “in it for the technology”? And this is where things take a twist.
The Other Side of the Story
At this point, it becomes rather clear that this particular narrative doesn’t stand on solid ground because people are obviously concerned about the price, perhaps even more so than the technology itself.
If an investor is holding a cryptocurrency for the long run, it being listed on Binance shouldn’t make a difference. But that’s usually not the case – people are rarely “in it for the technology” despite what they might claim.
The main concern is that if Binance decides to delist low-volume cryptocurrencies en-masse, this might cause a larger upset in the market because of the “Binance Effect.”
As we mentioned before, when a cryptocurrency is listed on Binance, it usually goes through a substantial increase. However, the opposite is also true. Last year, the exchange delisted Bitcoin SV, and it tanked more than 10% on the news. That’s just one example.
In any case, there’s no formal confirmation, and it remains interesting to see whether the exchange will really start delisting coins based on low volumes.
Featured image courtesy of Medium
Fidelity’s Crypto Subsidiary Targets Asian Investors To Buy Bitcoin
- Fidelity Digital Asset Services (FDAS) has partnered with Stack Funds to enable Asian investors to purchase and store cryptocurrency assets more freely and securely.
- Based in Singapore, Stack Funds is a regulated fund manager focusing on Bitcoin and other digital assets.
- According to the Bloomberg report, Stack Funds will make Fidelity’s secure custody services available to its clients, primarily based in Asia. The company outlined that the Asian market has been continuously growing in demand towards the cryptocurrency industry, especially from high-net-worth investors and family offices.
- Stack further explained that all assets under its management will be audited monthly. The firm will provide insurance coverage, weekly contributions, and redemptions to enhance capital security.
- Stack’s co-founder, Michael Collett, said that Fidelity’s involvement will enable its company to attract even more investors from the region.
- On the other hand, Christopher Tyrer, head of Fidelity Digital Assets Europe, believes that “there’s a critical need for platforms which have a deep understanding of what local and regional investors are looking for.” However, he admitted that the digital asset space has “historically lacked” such platforms.
- After its success in the US, Fidelity Digital Assets expanded its cryptocurrency services to Europe last year. The company aims at entering the Asian market as well now with the Stack Funds partnership.
Hacked? Crypto Lending Platform Cred Suspends Deposits And Withdrawals While Cooperating With Authorities
The popular cryptocurrency lending service Cred has announced that it has temporarily suspended all funds inflows and outflows. Without disclosing many details, the platform said it’s cooperating with law enforcement authorities to investigate an incident.
Cred Suspends Deposits And Withdrawals
The United States-based crypto lending platform, which recently announced joining Visa’s fast track program, updated its customers on Twitter regarding the latest troubling developments with a brief message.
“Unfortunately, we are unable to comment further at this time, but we will undertake to provide an update within the next two weeks. During this period, all inflows and outflows of funds will be suspended.” – read the statement.
Staying true to its fashion, the cryptocurrency community lashed out at Cred and its lack of details about what’s going on. This reaction prompted the lending protocol to comment once again. Firstly, Cred apologized for the concerns and inconveniences it has caused while it’s assessing the “business impact connected with a recent fraudulent incident.”
Furthermore, the post explained that Cred is currently cooperating with law enforcement authorities. However, it provided some reassurances claiming that “no client personal data or account information was compromised.”
It’s worth noting that Cred’s website reads that the platform works with “trusted security and insurance providers Fireblocks and Lockton to ensure that our customers’ digital assets have enterprise-grade security.” Nevertheless, several community members have questioned the state of their holdings on the platform, as they weren’t satisfied with Cred’s brief updates.
A Dissolved Partnership Saw This Coming?
Although it’s still unconfirmed if the so-called “incident” is indeed a hack, it seems that the issues have been transpiring for a while now. Days before Cred suspended deposits and withdrawals, one of its partners ended its relationship with the lending protocol.
The cryptocurrency wallet and trading platform, Uphold, announced on Sunday that users could no longer link their Uphold wallets to the third-party crypto lending provider Cred.
At the time of this writing, neither Uphold nor Cred have disclosed why their partnership agreement ended.
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