In an effort to strengthen its presence in Italy,
eToro, the global trading and investment platform, has appointed Massimo Citoni
as the new Regional Manager. Citoni joined the company in 2015 as an Account
Manager.
His expertise propelled him through the ranks, culminating
in his elevation to Head of the Italian Desk in 2023. According to an update on
the company’s website, Citoni’s primary mandate revolves around fortifying
eToro’s foothold in Italy.
Etay Cohen, the Chief Customer Officer at eToro,
mentioned: “(Citoni’s) exceptional track record and deep understanding of
the Italian customer make him the perfect fit for this position. His dedication
and insight have been invaluable to eToro, and we are confident that under his
leadership, eToro will achieve new heights in the Italian market.
His responsibilities span a spectrum of crucial
areas, including fostering strategic partnerships with local entities,
overseeing marketing initiatives, and elevating customer retention efforts.
This strategic alignment aims to elevate the experience for both Italian
clients and members of the eToro Club.
Based on its recent development, eToro is committed
to expanding its services globally. Last month, the retail and social trading
platform acquired a full license from the Abu Dhabi Global Market (ADGM) to solidify
its position in the MENA region.
The company, already well-known in over 100
countries, has been actively pursuing regulatory approvals to fortify its
operations. This approval from the ADGM allowed eToro to establish a robust
presence in Abu Dhabi, offering its services such as securities, derivatives,
and crypto trading across the UAE.
eToro’s New Appointments and Foray into Sports
Alongside the license acquisition, eToro made
strategic appointments in the Middle East, appointing Jason Hughes as Senior
Executive Officer and George Naddaf as Regional Manager of GCC & MENA,
Finance Magnates reported.
In Australia, eToro inked a three-year sponsorship deal and made foray into the Australian Professional Leagues (APL)
last month. This sponsorship encompasses various branding elements, from
adorning the men’s playing jerseys throughout the 2023/2024 season to featuring
on substitution boards across matches.
This venture boosted eToro’s diverse global
sponsorship portfolio. It complemented existing ties with renowned leagues like
the English Premier League, German Bundesliga, Spanish Liga ACB, and UK
Premiership Rugby.
While eToro’s sponsorship deals have predominantly
focused on international sports domains, the collaboration with the APL mirrored
its prior involvement in Australian sports through the sponsorship of Rugby Australia
in 2021.
In an effort to strengthen its presence in Italy,
eToro, the global trading and investment platform, has appointed Massimo Citoni
as the new Regional Manager. Citoni joined the company in 2015 as an Account
Manager.
His expertise propelled him through the ranks, culminating
in his elevation to Head of the Italian Desk in 2023. According to an update on
the company’s website, Citoni’s primary mandate revolves around fortifying
eToro’s foothold in Italy.
Etay Cohen, the Chief Customer Officer at eToro,
mentioned: “(Citoni’s) exceptional track record and deep understanding of
the Italian customer make him the perfect fit for this position. His dedication
and insight have been invaluable to eToro, and we are confident that under his
leadership, eToro will achieve new heights in the Italian market.
His responsibilities span a spectrum of crucial
areas, including fostering strategic partnerships with local entities,
overseeing marketing initiatives, and elevating customer retention efforts.
This strategic alignment aims to elevate the experience for both Italian
clients and members of the eToro Club.
Based on its recent development, eToro is committed
to expanding its services globally. Last month, the retail and social trading
platform acquired a full license from the Abu Dhabi Global Market (ADGM) to solidify
its position in the MENA region.
The company, already well-known in over 100
countries, has been actively pursuing regulatory approvals to fortify its
operations. This approval from the ADGM allowed eToro to establish a robust
presence in Abu Dhabi, offering its services such as securities, derivatives,
and crypto trading across the UAE.
eToro’s New Appointments and Foray into Sports
Alongside the license acquisition, eToro made
strategic appointments in the Middle East, appointing Jason Hughes as Senior
Executive Officer and George Naddaf as Regional Manager of GCC & MENA,
Finance Magnates reported.
In Australia, eToro inked a three-year sponsorship deal and made foray into the Australian Professional Leagues (APL)
last month. This sponsorship encompasses various branding elements, from
adorning the men’s playing jerseys throughout the 2023/2024 season to featuring
on substitution boards across matches.
This venture boosted eToro’s diverse global
sponsorship portfolio. It complemented existing ties with renowned leagues like
the English Premier League, German Bundesliga, Spanish Liga ACB, and UK
Premiership Rugby.
While eToro’s sponsorship deals have predominantly
focused on international sports domains, the collaboration with the APL mirrored
its prior involvement in Australian sports through the sponsorship of Rugby Australia
in 2021.
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- Source: https://www.financemagnates.com//executives/etoros-expansion-in-italy-new-regional-manager-takes-the-helm/
