The ETH NFT collective Doodles named a billboard executive Julian Holguin as their new CEO as we can see more today in our latest Ethereum news.

The ETH NFT collective Doodles announced that the former Billboard president Julian Holguin will act as the new CEO. The official Doodles account tweeted:

 “Julian will work alongside the founders to expand Doodles IP throughout music, gaming, and entertainment, while deeply integrating culture into the product.”

This comes as a great refreshment considering the decades-long career he had in the music and entertainment industry. During his time in the music industry website and chart maker billboard, Holguin served as a vice president of the brand partnership and the senior vice president of revenue and the partnerships but from 2021, he served as president. Launched in 2021 by Evan Keast, Jordan Castro, and Scott Martin, Doodles is a collection of 10,000 NFTs on the Ethereum blockchain. The NFTs are the blockchain-based deeds to other assets like series of animated humans, apes, and cats so now Doodles have a floor price of 22.5  ETH on OpenSea.

We’re thrilled to announce Julian Holguin, @jholguin, as the new @doodles CEO.

Julian will work alongside the founders to expand Doodles IP throughout music, gaming, and entertainment, while deeply integrating culture into the product.

— doodles (@doodles) May 6, 2022

The holders of the NFTs can take part in coordinating the group’s treasury and can vote on future campaigns making Doodles a Dao which is an online community whose members use Wbe3 tools and organize control of the group amongst themselves. The DAOs use tokens to incentivize the members and to govern the decision-making of the group. Holguin tweeted:

“Thrilled to be joining Tulip, Poopie, and Burnt Toast @doodles. Phase 2 starts now – get ready!”

As earlier reported, Yuga Labs saw millions in sales and it is the startup behind the Bored Ape Yacht Club which is valued at $4 billion and had its anticipated Otherside metaverse mint on Saturday whcih clogged the ETH mainnet and sent the gas prices to new highs. In less than a day, Yuga Labs generated more than $561 million from the Otherside NFT sales. The NFTs are unique blockchain tokens whcih signify ownership of the physical asset and in the case of Otherdeeds which is meant to be the key to claiming land in Otherside, the upcomign metaverse game of Yuga Labs.