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Esports in the Middle East: Brand Successes & Opportunities

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KFC launched the “KFC99” tournament series and a KFC Gaming identity across social media. This has seen PUBG Mobile tournaments and more recently the move to Call of Duty Warzone. KFC have also borrowed gaming assets for their core business including the launch of a “PUBG Mobile Meal Box” in the UAE, Kuwait and Egypt. Customers get the opportunity to earn PUBG Mobile points when they purchase the KFC meal.

This combination of esports specific activations and gaming asset crossover means KFC have taken the lead in the mind of gamers across the region.

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  • Source: https://www.cheesecakedigital.com/esports-in-the-middle-east-brand-successes-opportunities/

This Post was originally published on Cheesecakes Digital

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