Financial services companies are faced with changing consumer needs, uncertain economic conditions, and heightened demand for personalized experiences, as well as intense competition from new players in the financial field – from tech giants like Apple and Google, to online-only companies like Ally, Chime, and more.
To achieve growth in today’s marketplace, savvy brands are adopting data-centric marketing strategies that leverage four types of consumer data (zero-, first-, second-, and third-party data) to improve performance, reduce ineffective marketing spend, and increase long-term loyalty by creating relevant, powerful communications.
Read more in The Finance Industry’s Guide to Marketing Data. You’ll learn:
- How finance brands use the 4 types of data to drive growth & improve marketing efficiency
- Strategies to find the best prospects & build personalized campaigns
- Savvy examples from financial brands like Ally, HSBC, Wells Fargo and more!
