Banking services are a complex and responsible business segment. Moreover, the competition for clients in the financial sector is quite high. Automating many day-to-day processes with CRM banks will help you increase employee productivity and thus reduce overhead costs. Another important component is customer trust and loyalty, which are especially difficult to obtain in matters related to money. The CRM system is responsible just for the communication of the bank with customers.

Companies develop CRM for banks that meet the needs of customers – you do not overpay for functions that are not needed, but you can always order them later with the ability to integrate into an already installed system. Let’s consider what opportunities banking systems have.

Automation of sales of banking services. Managers can operate with information from the bank’s customer database in CRM, segment them according to any criteria, set up mailings with individual offers, including automatic ones. The system can also be integrated with the bank’s website and service order form

For example, a client can, without the participation of an operator, without making calls, perform the following operations:

• ordering a new or blocking an existing card;
• application for opening a current account;
• loan application;
• application for opening a deposit;
• application banking services for business.

Integration of CRM with the SMS distribution system and IP-telephony allows you to implement double client authentication using a call or SMS. This makes it possible to conduct financial transactions online. With the help of the system, the manager can easily serve a new or regular client, resolve problems that arise during the service.

What provides crm for bank

Unity of all divisions of the bank in terms of customer service. This is achieved by synchronizing all information about him in the cloud system, as well as the ability to provide access to the customer account for all banking divisions.

Improving marketing communications. All channels of communication and interaction with potential or existing customers are integrated with CRM: call center, email newsletters, Internet banking, social networks, website, SMS notifications. The bank’s marketing policy can be brought to a common denominator. The number of satisfied customers is growing thanks to the fast service.

Reducing the development time for new financial products. It is possible to implement a constructor of financial products in CRM and select products by customer segments. It simplifies the management of the life cycle of a banking product, from launch to market to closure.

The system allows you to increase the level of cross and repeat sales by analyzing the history of relationships with the client and low cost crm solutions. It is also possible to integrate and sell partner products, for example, insurance services. Development and implementation of package proposals for business, team, condominiums, families, etc.

CRM helps increase customer confidence. It records and processes all complaints and appeals, conducts surveys and questionnaires. Also, the implementation of the system will make it possible to effectively evaluate the work of managers of any department, keep track of working hours, etc. It is possible to organize a corporate handbook for new specialists. It is also possible to organize training in the system with quality control of knowledge. The system is able to significantly improve business manageability, provide owners and directors with high-quality analytics and statistics.

Source:Plato Data Intelligence