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Broadcast AR (Live AR) the Hottest Trend in Augmented Reality

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Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or by scanning a QR code that is integrated into the controller. What more, how about a scenario when you as a visitor are able to view your photo and video content with an option to download or share your brand engagement experience on Facebook, Twitter and via email?

Welcome to the world of Broadcast AR or Live AR! I will say that Broadcast AR is the trend of the future which will redefine your entertainment and the way your interaction goes with your favorite brands.  Broadcast AR or Live AR has huge marketing potential too, which I will discuss subsequently in this post.

So, sit back and enjoy reading the disruption what Broadcast AR or Live AR can do to your business, work, and entertainment!

Broadcast AR provides the ultimate and highest quality solution for brands and helps it realize its true potential seeking to revolutionize the way they interact with the audience. Here is how Broadcast AR can prove to be effective in target communication.

     Engage

As users step in front of the AR screen, they are immersed in a photo-realistic digital experience to meet a well-known character whom they idolize.

     Entertain

The system allows visitors to interact with the AR character which appears right beside them in real time and provides an engaging entertainment with a photo opportunity with the character.

     Brand / Monetize

In my opinion, here is where broadcast reality scores brownie points. Branded content from a personalized AR experience can be shared for free or in exchange for money, allowing tremendous opportunities for on-site / in-store revenue generation through photo and video sales.

Among the different benefits what Broadcast AR has to offer, you must be intrigued that how does broadcast AR work? Here I detail you the process behind the technology-

1)  The visitor steps in front of the screen   

2) A character appears on the screen next to the visitor 

3) The visitor interacts with the AR character which appeared in step (2)

4) The user gets to have a photo/video with the character  

5) Shareable content is generated, which the user can download to share on their social media platforms.

Now that you know the business benefits of Broadcast AR, here are some live Broadcast AR interactive project examples to add to your understanding.

Augmented Reality in Broadcasting

The ADIDAS tango league AR Experience

The INDRA BroadcastAR Interactive system debuted in June 2018 with the participation of Marcelo Vieira, the Brazilian football player representing Real Madrid. The event, held at the Adidas Tango tournament in Los Angeles was followed by similar events in Berlin, Paris, Madrid, and Milan. Participants of the Tango League were able to meet with Marcelo and surprise him with his football tricks, which led to the star football player, came to life in all locations in real time using AR technology.

ADIDAS example

Here is how people interact with the Broadcast AR system, through the Adidas Tango League AR Experience; and I bet you will be interested to read:

  • The System plays a full-screen idle video to attract visitors. Host calls out players to the activation area to show their skills to Marcelo in front of the screen/camera setup.
  • The visitor is invited to enter the camera view/footprint area and the host triggers the users to start.
  • The visitor begins tricks of their choice in front of the camera with the host starting to record on the iPad Controller, and a 30-second countdown begins.
  • The invited visitor host triggers positive/negative reactions and completes tricks from Marcelo during the 30-second AR experience.
  • When the countdown reaches 0, the AR experience ends with Marcelo automatically leaving the camera view. Post that an Adidas branded identity slide is shown on the screen.
  • All the recorded scenes, including Adidas indent, is sent to INDE’s SnapShare image sharing website, which is accessible to the visitors via the pre-determined URL.

The Different Character Options

  • Users can integrate any character into broadcast ranging from athletes to idols, celebrities, and heroes.
  • Broadcast AR assists users to engage with characters they know and like in a much more conversational manner, thus increasing engagement levels.

Interaction through broadcast AI

Till now you must have been in awe about the tremendous potential Broadcast AR holds, so how do you interact with Broadcast AI, here is how-

1) Looped animations – In Looped Animation, the characters go through a set order of animation sequences thus creating the illusion of interaction.

2) Gesture control – Through Gesture control, users can control the movement of characters via motion detection and gesture control systems like Kinect.

3) Experience controlled using a tablet / mobile device – Using a handy Mobile device or Tablet users can launch different scenarios in real time.

How does a user share the experience?

Using Live AR, the users can share their experience through the social media uploads. This provides marketers a golden opportunity to target them via their social post analysis. Here is how the branded photos and videos can be:

  • Shared on social media (Instagram, Facebook, Twitter, SnapChat)
  • Printed on site

In the Adidas example, that I discussed, upon finishing their Adidas Tango League AR Experience with Marcelo, the visitors are encouraged to check out their brand engagement footage by either following through their mobile browser or by scanning a QR code which was integrated into the controller.

As a targeted advertising strategy, the visitors are empowered to view their photo and video content, and download or share their Adidas branded experience on Facebook, Twitter and via email.

Marketing & Advertisement through Live AR

Broadcast AR empowers the marketer with a wide array of branding opportunities; you will be amazed to see that pointed below-

  • Product placement – When you as a marketer know how much is the brand association matrix of your customers, you can market your brand through different merchandise options like accessories, clothes, food, and beverages, etc.
  • Ad loops/images – These are shown between visitor experience sections.
  • Brand logos – They strategically are placed on photos and videos captured by the system, on floor stickers and stage props in the AR interaction area to engage maximum user attraction.
  • Branded custom AR scenes– They are built around brand ID and are custom made for custom campaigns and or product launches.

How did Coke introduce Augray for Consumer Interaction?

There have been many companies which reach out to augmented reality companies to create an engaging experiential campaign. Coca-Cola spotted the opportunity way back in 2014 with a strategic partnership with Augray.

Coca-Cola and its agency Big Fish, approached Augray to launch their first augmented reality event in India, referred to as “Share More Happiness.” This was a six days stunning marketing stunt which was set up at Forum Mall in Chennai (India) from 24 -29 Dec 2014.

In this live case, organizers wanted to surprise the unsuspecting holiday shoppers by offering them with an unbelievable interactive AR experience. Augray made it possible with its Augmented Reality app, engaging the audience to take a pic with its app and see themselves as a virtual Santa on the giant digital screen, dancing and entertaining the crowd, thus sparking an instant emotional connection with the Brand. 

This event helped Coca-Cola to reach out to more than 10,000 shoppers with selling over 2,100 Coca-Cola’s in one location; such is the power of Broadcast Reality. This interactive and fun holiday Augmented Reality Campaign was the largest of the event in India and second largest, globally.

Broadcast AR or Live AR is designed for the new generation helping organizations deliver individual and group Augmented Reality experiences in public environments. For brands seeking to revolutionize the way they engage, speak and entertain the world, Broadcast AR provides an ultimate and highest quality solution. It is designed to deliver individual and group Augmented Reality content in public environments thus enriching user experience.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post Broadcast AR (Live AR) the Hottest Trend in Augmented Reality appeared first on Augray Blog.

Source: https://augray.com/blog/live-augmented-reality-trend/

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Ethereum, Stellar Lumens, Basic Attention Token Price Analysis: 31 October

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On the last day of October Bitcoin was seen nearing its monthly high as it aimed towards the $13,700 mark. The same bullishness was also visible on the trading charts of Ethereum, Stellar Lumens, and Basic Attention Token (BAT), with the three digital assets recording appreciable single day gains.

While the price recovery in Ethereum was still not as strong enough, both BAT and Stellar Lumens noted a trend reversal to bullish post a descending channel formation.

Ethereum [ETH]

Source: ETH/USD on TradingView

Ethereum gained 1.5% over the last 24 hours as it attempted to retrace some gains after witnessing a consistent dip in the price levels since 23 October.

Although, the price recovery still lacked bullish strength as could be seen from the Aroon indicator. The Aroon Up (orange) remained above the Aroon down (blue), but a fall its level at press time indicated weakness in the uptrend.

Again, despite the gains, a hint of incoming selling sentiment could still be noticed, as the Parabolic SAR too underlined a downtrend for the day’s trading session.

Stellar Lumens [XLM]

Source: XLM/USD on TradingView

The Awesome oscillator in the Stellar Lumens (XLM) market displayed a clear bullish crossover above the zero line.

The upward price rally followed a descending channel formation, that gave early signs of an incoming uptrend.

The divergence in the Bollinger Bands meant that the volatility level was on the rise, and a wide price action, given the bullish scenario also supported the recent uptick, that gave a positive return of 4.5% since yesterday.

A strong buy signal picked up from the technical indicators, might further push up the XLM prices towards the $0.079 resistance level over the next few days.

Basic Attention Token [BAT]

Source: BAT/USD on TradingView

Basic Attention Token was trading just above the $0.187 level of support following a 4% gain in price since yesterday. Relative Strength Index with its higher highs was seen heading towards the 60 level, an indication of rising buying pressure.

MACD although displaying convoluted lines at press time continued to remain in the bullish zone and further stayed above the zero level, as the buying sentiment persisted.

The digital asset sharply rose above the trendline and two of its key support levels. BAT could be headed for a brief consolidation along the $0.187 level of support, before witnessing another upward price rally over the next few days.

Source: https://eng.ambcrypto.com/ethereum-stellar-lumens-basic-attention-token-price-analysis-31-october

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Uniswap Retroactive Proxy Contract Airdrop Proposal Receives 28 Million Votes

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Community voting is on for Uniswap’s new governance proposal. The same will see users receive more than 5 million UNI tokens via a proxy contract. As of now, more than 28 million votes have gone in favor of the airdrop. Around 1.3 million votes are against the proposal.

Voting Begins For Uniswap’s Second UNI Airdrop

The voting process is on for passing Uniswap’s Phase 1 of Retroactive UNI Governance Token Distribution. The proposal, if successfully passed, will see 12,619 wallet addresses receive 400 UNI tokens each. However, for the successful receipt of the tokens, they must have interacted with the DEX through a third party or a proxy contract.

As per the numbers shared in the description on the official Uniswap website:

Specifically, this proposal transfers 5,047,600 UNI to a new MerkleDistributor contract, which will then allow for 400 UNI to be claimed by each of the 12,619 accounts held by users of the following projects:

Project Accounts % of total
Argent 3418 27.09%
DeFi Saver 890 7.05%
Dharma 2833 22.45%
eidoo 301 2.39%
FURUCOMBO 57 0.45%
MEW 4278 33.90%
Monolith 19 0.15%
Nuo 740 5.86%
Opyn 79 0.63%
rebalance 4 0.03%

Currently, the airdrop proposal has received upwards of 28 million votes. And around 1.3 million are against the helicopter-like distribution of Uniswap’s governance tokens. Voting will end on October 31 at 8 AM UTC. A quorum of 40 million votes is necessary to pass the proposal.

Dharma Protocol Proposed The Proposal Because…

Back in September, its users were left out of the initial airdrop. According to the Dharma team,

the way the retroactive airdrop was architected seemed to make a slight oversight in the snapshotting process — only addresses which directly called the Uniswap contracts were considered to be users.

Also, increased programmatic bot proliferation might have resulted in one user having multiple addresses. As per the description:

The Phase determination was made based on how easy it is to programmatically hook a trading bot into them, as this is a proxy for what portion of these cohorts risk representing multiple addresses per end-user. Phase 1 is the less programmatically accessible cohort, indicating a lower likelihood of multiple addresses per end-user.

If Phase 1 Passes, There Will Be Phase 2

On the successful passing of the first phase, Dharma has pledged to put in place a second UNI governance token distribution proposal. But they have also discretely mentioned their agreement to the final result (success or failure) of both voting processes.

If either Phase fails, we will accept that as the final determination of the Uniswap community. Should both Phases pass, we will not vote in favor of any further retroactive airdops.

Has this proposal gone down well with other members of the community? Well, some like Jeff Dorman, CIO of the investment management firm Arca have presented a bullish case for UNI (as opposed to those who think the proposal will actually devalue the token’s price).

In a detailed Tweet thread, Jeff called Uniswap’s governance token a ‘pass-thru token.’

UNI is being misrepresented as a “governance” token, and the market has shown that governance has no value. But in reality, UNI is a pass-thru token — where revenues will be passed thru to token holders. $UNI holders are about to earn a very large revenue stream in Feb 2021.
Will Jeff’s views hold true, and will we see the current phase of the UNI airdrop proposal win a majority? That remains to be seen.
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Source: https://cryptopotato.com/uniswap-retroactive-proxy-contract-airdrop-proposal-receives-28-million-votes/

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BREAKING: Bitcoin Just Broke To Its Highest Price Since Jan-2018

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Bitcoin is having a good year despite the coronavirus panics and the nervousness of the markets.

After reaching an annual high of about $13863 on Oct. 28, the world’s largest cryptocurrency by market capitalization underwent a sharp correction of almost $1000 before rebounding and stabilizing at $13281.

From that point on, it began a stable recovery process, with small daily growths, closing on Friday near $13680.

Today October 31st, Bitcoin managed to break that record, reaching $14,100 (Bitstamp) at the time of writing. This represents a 5% growth in the last 24 hours.

Bitcoin’s Ascend to New Highs

Bitcoin has been on a bullish streak since March, when the crash in the financial markets erased all the gains it had made throughout the year, taking the token to the lowest level since April 2019.

For those swing and position traders, things are looking pretty rosy. The cryptocurrency has respected the bullish channel that was formed since March. If the trend continues, the most robust support in the channel could be near $11,500 with significant resistance above $14,500, a level not experienced since early 2018, when the BTC bearish run began after the 2017 bubble burst.

btcusd_oct31
BTC/USD. Source: TradingVIew

From a technical standpoint, Bitcoin is in an overbought zone. The RSI is above 70 points, so caution is advised in the face of a possible later sell-off. Market sentiment and announcements from large financial institutions are currently serving as support to continue pushing up prices.

For example, MicroStrategy recently raised its investment in Bitcoin to $450 million. Square bought $50 million in Bitcoin, and PayPal added support for purchasing cryptocurrency. This has undoubtedly helped boost investors’ confidence who are tired of almost 2 years of struggling.

The MACD doesn’t give a clear signal to traders. Still, it does point to a continuation of the uptrend in the short term – although the closeness between the “short” and “long” lines shows that a normal correction can occur at any time.

Respecting Short-Term Boundaries

In the short term, Bitcoin has respected the Fibonacci retracements: The corrections have not broken below the $12,900 support, and both the RSI and MACD point to a possible price correction after the recovery.

The proximity of the U.S. presidential election could also play a key role in Bitcoin’s behavior in the coming weeks. There is a general belief that an eventual victory for Trump could lift investors’ optimism. At the same time, Biden could cause nervousness and a possible fall in the stock markets.

Bitcoin could follow these trends, although there are reports that, in general terms, the crypto is decoupling itself from any other traditional financial market. However, an eventual change of president in the United States is an event big enough to consider before making any investment.

If things stay within ordinary, Bitcoin could touch its ATH halfway through next year. Never before has Bitcoin’s price been above $10,000 for so long, and this is a sign of strength.

The bullish run of the past few months could also be considered the most apparent upward trend since the 2017 bubble. In fact, this movement looks more natural and mature than the one of 3 years ago.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.


Source: https://cryptopotato.com/breaking-bitcoin-just-broke-to-its-highest-price-since-jan-2018/

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