The entire pet food market is growing rapidly and is expected to exceed $136B by 2028 from current ~$100B levels. While much attention has been paid to providing dogs with human-grade food recently with a number of new entrants seeking to disrupt the market, the feline food market has been largely overlooked. The cat food market is more consolidated with a few key players with large market shares and little incentive for innovation or change. Made by Nacho, cofounded by celebrity chef Bobby Flay, is a chef-approved cat food brand launched last spring. The company features a wide assortment of both dry food and wet food; all recipes contain ethically sourced and sustainable proteins. Made by Nacho is available through partnerships with pet retailers as well as online through the company’s website and Amazon. A 2-lb bag of dry food retails at $13.99 with a 10-pack of wet cups running $17.89. AlleyWatch caught up with Made by Nacho CEO Tessa Gould to learn more about the inspiration for the business, the company’s strategic plans, and latest round of funding from investors that include CAVU Venture Partners, New Fare Partners, and Mars’ Companion Fund.

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• Source: https://www.alleywatch.com/2022/02/made-by-nacho-chef-approved-cat-food-bobby-flay-tessa-gould/