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BlockFi Taps Cardlytics for New Rewards Offering

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BlockFi Taps Cardlytics for New Rewards Offering
  • Blockchain-driven financial platform BlockFi has partnered with purchase-based intelligence firm Cardlytics to launch BlockFi Offers.
  • The new rewards program will enable BlockFi cardholders to earn up to 10% crypto back on select purchases.
  • BlockFi Offers rewards can be accrued on top of BlockFi’s existing 1.5% crypto back on all purchases.

Earning crypto is about to get easier for users of BlockFi, a blockchain-driven financial platform. That’s because the New Jersey-based company is partnering with purchase-based intelligence firm Cardlytics to launch a new rewards program called BlockFi Offers.

The BlockFi Offers rewards program will allow BlockFi’s Rewards Visa cardholders to earn up to 10% crypto back when they use their card to make purchases at select brands and restaurants. Participating retailers include Shake Shack, H&M, Finish Line, Costco, Meta Quest, Jared, and more.

“Partnering with BlockFI to bridge the gap between crypto and traditional financial institutions to deliver a flexible solution for their customers to shop, pay and be rewarded is very exciting,” said Cardlytics FI EVP Farrell Hudzik. “As blockchain and digital currencies become more accepted, it is imperative that we facilitate universal redemption opportunities.”

The crypto rewards launching today can be earned on top of BlockFi’s 1.5% crypto back on every purchase. Cardlytics automatically adds the offers to each cardholder’s BlockFi account at the end of every month.

Founded in 2017, BlockFi seeks to bridge the gap between cryptocurrencies and traditional financial and wealth management products. Since launching its Rewards Visa credit card, BlockFi has added more than 85,000 cardholders and distributed more than $26 million in crypto rewards to those users.

BlockFi Offers will be available to all BlockFi Rewards cardholders before the end of this month.

Cardlytics, which has been facilitating rewards and offers since launching in 2008, also helps marketers gain insight into consumer behavior by analyzing where and when consumers spend their money. The company went public on the NASDAQ under the ticker CDLX in 2018 and has a current market capitalization of $986 million.


Photo by Kalia Chan

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  • Source: https://finovate.com/blockfi-taps-cardlytics-for-new-rewards-offering/

This Post was originally published on Finovate

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