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Bitwise CEO Forecasts Wealth Management Firms to Embrace Spot Bitcoin ETFs by 2024 End

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In a recent statement on social media platform X, Hunter Horsley, CEO of Bitwise Asset Management, shared his expectations for the future involvement of wealth management firms with the US-listed spot Bitcoin ETFs. By the end of 2024, Horsley predicts a significant shift in the investment landscape, one that could catch many by surprise regarding the level of adoption of spot Bitcoin ETFs.

Horsley highlighted that wealth management firms are not only increasingly knowledgeable about Bitcoin but are also becoming more convinced of its value as an investment asset. This growing conviction is crucial as it indicates a shift from mere curiosity to serious financial consideration. Horsley noted that these firms are generally long-only investors, showing a strong belief in the future appreciation of Bitcoin rather than engaging in short-term speculative strategies.

According to Horsley, the journey toward Bitcoin adoption is still in its middle stages, not nearing completion. He estimates that current adoption rates might be around 15% and could rise to 40% in the near future. This indicates that while adoption is growing, there is still much room for expansion before it becomes near-universal among wealth management firms. Horsley believes that it will be the larger cohorts of adopters that will eventually drive this widespread acceptance, especially as firms that previously hesitated begin to follow the lead of their peers.

Horsley’s insights suggest that the adoption of spot Bitcoin ETFs among wealth managers will be a gradual process, influenced by observing the actions and successes of other firms in the space. This kind of follow-the-leader behavior is common in financial markets, particularly with new asset classes like cryptocurrencies. As more firms begin to include spot Bitcoin ETFs in their portfolios, it could potentially lead to a tipping point where holding Bitcoin becomes a norm rather than an exception.

In a recent memo to investment professionals, Bitwise’s Chief Investment Officer, Matt Hougan, shared insights on effectively navigating the current volatile crypto market, specifically focusing on Bitcoin.


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Hougan addressed the media’s tendency to sensationalize Bitcoin’s price fluctuations, which often obscures the more significant, underlying trends that point to a promising future for the cryptocurrency. He advises investment professionals to keep a composed, long-term perspective on Bitcoin, highlighting upcoming events that could influence its value significantly.

One such event is the Bitcoin halving (which took place yesterday), a periodic adjustment that reduces the rate of new Bitcoin creation and has historically impacted its price. Furthermore, Hougan pointed out the potential impact of the approval of the US-listed spot Bitcoin ETFs on major platforms like Morgan Stanley and Wells Fargo, which could serve as a major catalyst for Bitcoin’s market position.

Hougan also noted the meticulous processes underway within investment circles—such as expert consultations and thorough due diligence—which reflect growing interest and a cautious optimism about integrating Bitcoin into diverse investment portfolios.

Exploring deeper, Hougan presented a bullish view on Bitcoin’s long-term market potential, citing a near 300% increase in its value over the past 15 months. He marked the launch of spot Bitcoin ETFs in January as a pivotal moment that has opened the crypto market to investment professionals on an unprecedented scale.

The memo highlighted the immense potential for capital inflow into the cryptocurrency space, speculating on the impact if global wealth managers allocated just 1% of their portfolios to Bitcoin. Hougan suggested that such a move could translate into about $1 trillion flowing into the crypto market, a significant increase compared to the $12 billion invested through US-listed spot Bitcoin ETFs since their inception. This strategic allocation, Hougan argued, could significantly enhance the risk-adjusted returns of traditional investment portfolios, reflecting a substantial shift in global wealth management practices.

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