You have to hand it to Mark Zuckerberg. He has managed to change the conversation around his company—from the noxious effects of social media to his hugely ambitious metaverse plans. This week in particular he rode a wave of publicity around Meta’s upcoming new high-end virtual reality headset. There are plenty of skeptics about his metaverse strategy, of course—see our piece here. But Zuckerberg must prefer the arguments about the prospects for his proposed immersive new world to the tiresome debate about what Facebook has done to combat misinformation around the world.