additiv, a Swiss-based fintech firm specialising in embedded finance solutions, has announced the appointment of Anurag Pandey as its new General Manager and Head for the Asia Pacific (APAC) region.

Pandey is set to focus on expanding the company’s reach in the APAC market, utilising additiv’s finance-as-a-service model.

This model aims to assist both financial and non-financial companies in improving efficiency and tapping into new opportunities through integrated financial services. His role will be pivotal in driving growth and diversifying revenue streams for the company.

With a background in designing wealth and asset management platforms, Pandey’s experience in product and platform development is expected to be a significant contribution to additiv’s growth.

His expertise lies in financial markets, combined with his advisory roles to boards and C-suite executives in prominent financial services organisations.

Pandey’s appointment is a key part of additiv’s strategy to enhance its presence in the APAC market, a a pivotal growth engine for the firm.

In line with this, additiv plans to increase its investment in the region, along with expanding its operations and workforce in a bid to enhance its service delivery in various Asian markets, including Singapore, the Philippines, Indonesia, and other areas within the region.

Anurag Pandey, General Manager and Head, Asia Pacific at additiv said,

“I am thrilled to lead additiv’s business in Asia Pacific at this pivotal moment for the company. We aim to foster growth in APAC through strategic partnerships with our clients, assisting them in creating new profit pools through complementary business lines and enhanced efficiency. Our full commitment extends to the growth of our existing and future partners.”

Nils Frowein, Chief Executive Officer at additiv said,

“We are delighted to appoint Anurag to lead additiv’s operations in the Asia-Pacific region as we embark on a new chapter of growth and success in this strategically vital area. Anurag’s exceptional leadership skills and deep understanding of the local markets make him the perfect choice to guide our team in meeting unprecedented levels of demand while continuing to offer best-in-class services to our existing and future customers and partners in the region.”

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• Source: https://fintechnews.sg/83853/fintech/additiv-names-anurag-pandey-as-lead-to-double-down-on-apac-expansion/